The determinants of green consumption: a study of socio-demographics factors as determinants

• Abstract
  
• Acknowledgement
  
• Table of contents
  
• Abstract~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~ -2-
  
• V. Limitations and suggestions for future research............... -78-
  
• List of figures
  
• List of tables
  
• Introduction
  
• Chapter I
  
• Literature review
  
  • 1.1 Environmental Concern
    
  • 1.2 Determinants of green consumption
    
  • 1.4 Conclusion
    
  • 1.5 Barrier of green consumption
    
  • 1.6 Conclusion
    
• Chapter II
  
• Methodology
  
  • 2.1 Research overview
    
    • 2.1.1 Definition of the studied variables
      
    • 2.1.2 Research objectives
      
  • 2.2 Hypotheses
    
    • 2.2.1 H1: socio-economical characteristics have a positive effect on
      
    • 2.2.1.1 H1a: the gender has a positive effect on green buying.
      
    • 2.2.1.2 H1b: the level of income or revenue is positively linked
      
    • to consumers green buying behavior.
      
    • 2.2.2 H2: living condition has a positive effect on consumers green buying decision
      
    • 2.2.3 H3: The store type is has a positive effect on green consumer behavior
      
    • 2.2.4 H4: Good knowledge / high environmental knowledge lead to the consumption of green products.
      
    • 2.2.5 H5: The intention to buy green product is positively linked
      
    • the act of purchasing green product
      
  • 2.3 Research design
    
  • 2.4 Data gathering
    
    • 2.4.1 Conjoint analysis
      
    • 2.4.2 Questionnaire design
      
    • 2.4.3 Questionnaire testing
      
    • 2.4.4 Participants
      
  • 2.5 Measuring and scaling
    
    • 2.5.1 Sampling types
      
    • 2.5.2 Sampling size
      
    • 2.6 Data processing and analysis
      
  • 2.7 Constraints and limitations
    
    • 2.7.1 Time, money and workforce
      
    • 2.7.2 Sampling
      
    • 2.7.3 Online questionnaire
      
• Chapter III
  
• Results and analysis
  
  • 3.1 Introduction
    
  • 3.2 . Questionnaire findings
    
    • 3.2.1 Section 1 Personal information
      
    • 3.2.2 Section 2 Environmental knowledge
      
    • 3.2.3 Section 3 Green consumption
      
  • Conclusion
    
  • 3.3 Hypotheses Testing
    
    • 3.3.1 Data cleaning and normality testing
      
    • 3.3.2 Regression analysis
      
    • 3.3.3 Hypothesis 1: socio-economical characteristics have a positive effect on consumers buying decision of green product
      
    • 3.3.3.4 H1d: employment status is positively linked to the
      
    • consumption of green product
      
    • 3.3.3.5 H1e: the legal status is positively linked to green purchasing
      
    • behavior
      
    • 3.3.4 H2: living condition has a positive effect on consumers green buying decision
      
    • 3.3.5 H3: The store type is has a positive effect on green consumer behavior
      
    • 3.3.6 H4: Good knowledge / high environmental knowledge lead to the consumption of green products
      
    • 3.3.7 H5: The intention to buy green product is positively linked the act of purchasing green product
      
  • 3.4 Resume
    
• Chapter IV
  
• Conclusions and recommendations
  
  • 4.1 Introduction
    
  • 4.2 Findings: analysis and discussion
    
    • 4.2.1 Socio-economical factors, living condition and stores types
      
    • 4.2.2 Green knowledge and intention
      
  • 4.3 Conclusion
    
  • 4.4 Recommendations for businesses
    
• Chapter V
  
• Limitations and suggestions for future
  
• research
  
  • 5.1 Limitations
    
    • 5.1.1 Results limitation
      
    • 5.1.2 Material limitation
      
    • 5.1.3 Initial against accomplished objectives
      
    • 5.1.4 Unusual Results
      
• General Conclusions
  
• References
  
• Appendices I
  
• III. Consumption of green products
  
• IV. Consumption compatible cartridge
  
• Appendices II
  
• Introduction
  
• Conclusion