IV. Consumption compatible cartridge
o How often are you buying cartridge?
· Less than every six month
· Every six month
· Every month
· More than every month
o How much are you spending for it?
· < 15€
· 16 - 20 €
· 21 - 25 €
· 26 - 30 €
· > 30€
o Generally, where are you buying it?
? Supermarkets / specialized shops / internet
o By choosing cartridge, what are the most important
criteria?
· Brand / quality / price / compatibility
o What is compatible cartridge for you?
· feat all printers/ecological/refilled/for inkjet and
laser
o Compatible cartridge can help to protect the environment
· Strongly agree / agree / disagree / strongly disagree
o Compatible cartridge are less polluting than standard
cartridge
? Strongly agree / agree / disagree / strongly disagree
o Compatible cartridge are less efficient than normal
cartridge
? Strongly agree / agree / disagree / strongly disagree
o Compatible cartridge are made of less quality than others
cartridges ? Strongly agree / agree / disagree / strongly disagree
Appendices II
Compatible cartridges results and analysis
Introduction
As the researcher was doing her internship in Pelikan France
SAS, the last part of the questionnaire was established in order to give the
company insights about the level of knowledge of consumers about the compatible
cartridges. Indeed, it is the most important source of revenue for the company.
However, Pelikan is essentially selling those products in a business to
business way; therefore the researcher has found interesting to assess the
knowledge and, eventually, the consumption of those products by b to c
consumers. This part permits to get information about the consumption of normal
cartridges and after that an assessment of consumers' knowledge about the
compatible cartridges.
Fig appendix 1 «How often are you buying
cartridges?»
33%
16%
1%
50%
Less than every six month Every six month
Every month
More than every month
This question permits to get an overview of the frequency of
the consumption of cartridges. In that case, it appears that is not a regular
buying as 50% of the respondents are buying cartridges less than every six
months. Only 16% are buying this product every month. It is not really
surprising as it is not a buying of first necessity, and all the consumers are
not using their printers for the same purpose,
as a result some of them are going to consume much more
cartridges that the others.
Fig appendix 2 «How much are you spending for
it?»
|
< 30€
26 - 30 €
21 - 25 €
16 - 20
€
> 15€
|
|
0 10 20 30 40 50
This question permits the researcher to know if people are
paying attention to the price when they are buying cartridges or if the price
is less important. With the previous graphic it appears than the majority of
the respondents are spending less than 15 euros and between 21 to 25 euros for
those products. Obviously it seems that consumers tend to look for the best
value for money products when they are buying cartridges.
Fig appendix 3 «By choosing cartridges, what are the
most important criteria?»
26% 21%
25%
28%
Brand
quality
price compatibility
This question has permitted to evaluate, what consumers are
looking for when they are buying cartridges. Firstly, it appears that the brand
is the most important criteria (28%). The researcher has found it logical as
generally only manufacturers' cartridges are working in a specific printer
(only compatible cartridges can work in replacement). The second one is the
price (26%), it is not surprising because due to the wide availability of
cartridges prices can vary a lot depending of the place of
Fig appendix 4 «What is compatible cartridge for
you?»
28%
feat all printers (all the different brands) ecological
refilled
for inkjet and laser
19%
20%
33%
This question was interesting because it permits to see for
the consumers what the compatible cartridges are. Firstly the researcher hasn't
given any definition before answering this question. So appears that for the
majority of the respondents, 33% of them, compatible cartridges are feasting
all the different types of printers. For 28% of the respondents of them it
means refilled cartridges (which is actually the good definition). So it
appears that the definition is of a compatible cartridge is not clear for a
large amount of the respondents.
Table Appendix 1
|
Question / Rating
|
1
|
2
|
3
|
4
|
5
|
Total
|
|
Compatible cartridge can help to protect the environment
|
10,1%
|
21,21%
|
39,4%
|
23,23%
|
6,06%
|
100%
|
|
Compatible cartridge are made of less quality than others
cartridges
|
10,1%
|
27,3%
|
37,4%
|
13,1%
|
12,1%
|
100%
|
|
Compatible cartridge are less polluting than standard
cartridge
|
18,2%
|
34,3%
|
33,3%
|
14,1%
|
0%
|
100%
|
|
Compatible cartridge are less efficient than normal cartridge
|
27,3%
|
27,3%
|
36,4%
|
8,1%
|
1,01%
|
100%
|
Those questions have permitted to assess the knowledge and
perception of this type of cartridges upon those who knew the definition of a
compatible cartridge. Firstly, we could observe that the impact of the
compatible cartridge on the environment is discussed through the respondents.
Indeed, it appears that the respondents are kind of septic upon this sentence,
because only 6,06% think that those cartridges permit to protect the
environment and the majority of the respondent disagree and have a neutral
opinion about the polluting level of those cartridges (34,4%).
However, even if the respondents don't think that those
cartridges could be
benefic for the environment, it clearly appears that
they trust the quality and
efficiency of this product. Indeed, even if
compatible cartridges are refilled
cartridges, it appears that only 12,1% think that those
cartridges are made of less quality. In addition, only 1,01% of the respondents
think that this product is less efficient that «normal» cartridge.
| 
