Chapter III
Results and analysis
3.1 Introduction
In this part will be presented and analyzed the results of the
survey conducted by the researcher. The results will be organized in two
parts.
Firstly, the researcher will show the general results of the
Survey. This first part will permit to have an overview of the respondents, of
their level of environmental concern and their green purchasing behaviour.
The second part will permit the researcher to test the hypotheses
related to the original problem.
This questionnaire was held by 150 respondents, chosen
randomly and anonymously by the researcher. The questionnaire was composed of 4
sections with a total of 40 questions. The analysis was made section by
section.
In order to have the most accurate results, the researcher has
decided not to treat the answers that seem not relevant for the initial
research question; therefore the results of the fourth section compatible
cartridge are available in the appendices as they are not directly related to
the original problem.
3.2 . Questionnaire findings
3.2.1 Section 1 Personal information
Around one half 54.73% of the 150 respondents were female,
this is not surprisingly as it tend to show that shopping of the household is
still done more by women than by men and, 34.67% were single. The median age
and personal income were 18 - 25 years (36%) and inferior to 1 500€ for
62% respectively. Most of the interviewees do not have children for 56.08% and
were living in city center 52%. Concerning the socio-professional group, most
of the respondents were student for 30.67% and manager for 18%.
The majority of the respondents were either master degree for
(and higher) 54.73% and college degree for 30.41%. More than one half of the
respondents have a full time activity for 57.72%. The household size is shared
almost equally: 53.02% of the respondents are living in household of one to
three and 46.31% in a household of four to seven.
All the data are grouped in the table 3.1 available on the next
page 35.
|
Question
|
|
Frequency
|
Percentage
|
|
Gender
|
Male
|
67
|
45,27%
|
|
Female
|
81
|
54,73%
|
|
Personal situation
|
Married
|
48
|
32%
|
|
Divorced
|
15
|
10%
|
|
Single
|
52
|
34,67%
|
|
Other
|
35
|
23,33%
|
|
Children
|
Yes
|
65
|
43,92%
|
|
No
|
83
|
56,08%
|
|
Age
|
18-25
|
54
|
36,00%
|
|
26-35
|
34
|
22,67%
|
|
36-45
|
28
|
18,67%
|
|
46-50
|
25
|
16,67%
|
|
50+
|
9
|
6,00%
|
|
Place of living
|
City Center
|
78
|
52%
|
|
Country
|
31
|
20,67%
|
|
Suburbs
|
41
|
27,33%
|
|
Level of income
|
> 1500
|
62
|
41,61%
|
|
1500 - 2000
|
25
|
16,78%
|
|
2000 - 2500
|
25
|
16,78%
|
|
2500 - 3000
|
22
|
14,77%
|
|
3000 - 4000
|
11
|
7,38%
|
|
< 4000
|
4
|
2,68%
|
|
Level of education
|
High school
|
5
|
3,38%
|
|
Some College
|
17
|
11,49%
|
|
College degree (AS or BS)
|
45
|
30,41%
|
|
Master degree and higher
|
81
|
54,73%
|
|
Socio-professional group
|
office employee
|
18
|
12,00%
|
|
worker in industry
|
6
|
4,00%
|
|
Manager
|
27
|
18,00%
|
|
company owner
|
9
|
6,00%
|
|
student
|
46
|
30,67%
|
|
corporate executive
|
7
|
4,67%
|
|
self-employed
|
16
|
10,67%
|
|
other
|
21
|
14,00%
|
|
Employment status
|
Full time
|
86
|
57,72%
|
|
Part time
|
26
|
17,45%
|
|
Unemployed
|
24
|
16,11%
|
|
Other
|
13
|
8,72%
|
|
Household size
|
1 - 3
|
79
|
53,02%
|
|
4 - 7
7+
|
69
1
|
46,31%
0.67%
|
|
|
