1.6 Conclusion
As a conclusion, the main reasons of the non-consumption of
green product are mostly link to the perception of those products by the
consumer: the perception of a higher price, the perception of the effectiveness
of those products, the lower quality perception etc.
Like the determinants of green consumption, the barriers are
various and many researchers agree to say that it is a wide topic still
difficult to explain, as it depends of consumers' personal belief, culture
etc.
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