The determinants of green consumption: a study of socio-demographics factors as determinants

General Conclusions

According to the previous analysis and findings, the researcher is able to draw the following conclusions:

- Environmental concern is increasingly growing and, that have permitted to development of green marketing; this could be deducted of the previous analysis.

- The growth of green marketing has permitted the growth of green washing and consumers skepticism, this can be deducted from the previous study.

- Green consumption has a big potential and is increasingly growing, which can be deducted from the study.

-Determinant of green consumption are various and difficult to predict, which can be deducted from the study.

- Generally, the socio-demographics factors don't seem to have a strong impact on the green purchasing behavior, which can be deducted according to the previous research.

- The socio-economical characteristics don't permit to explain green purchasing behavior, which can be deducted due to the previous study.

-Only few socio-economical' factors permit to explain green consumerism, which can be deducted from the study.

- The gender can have a small impact on green purchasing behavior, which can be deducted due to the previous study and various researches.

- The level of education doesn't seem to have an impact on the green consumption; this can be deducted due to the previous research.

- The income level doesn't appear as a determinant of green purchasing, which can be deducted from the previous study and researches.

-The legal status doesn't seem to have an impact on green consumption, which can be deducted from the previous analysis.

- The employment status doesn't have an impact on green consumption, which can be deducted from the previous analysis.

- The place of living doesn't seem to have an impact on green consumption, which can be deducted from the previous analysis.

- The household size doesn't seem to have an impact on green consumption, which can be deducted from the previous analysis.

- The store type seems to influence the green purchasing decision, which can be deducted from the current study and previous researches.

- Consumer with a high level of environmental concern are more willing to consume green products, this can be deducted from the previous research.

- The intention to buy a green product is most of the time following by the act of buying; this was deducted with the previous analysis.

- With this study's results it is not possible to draw a specific profile for green consumers, which can be deducted from the previous analysis.

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