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Feasibility study: pure argan oil( Télécharger le fichier original )par Bouchaib jarir Cambridge college - Master degree 2016 |
Feasibility Study: Pure Argan Oil An Independent Learning Project Presented by Bouchaib Jarir To Donna A. Maimes, M.Ed. Faculty Advisor In partial fulfillment of the requirements for the degree of Master of Management Cambridge College Cambridge, Massachusetts December, 2016 This is an unpublished Independent Learning Project in which copyright subsists (c) copyright by Bouchaib Jarir December, 2016 All rights reserved. Since this manuscript is not intended for publication, some of the charts, graphs, photos, pictures, and drawings were used without permission of the authors. This copy is not for distribution to the public. Feasibility Study: Pure Argan Oil: Bouchaib Jarir December, 2016 AbstractThis ILP examines the feasibility of creating a company, Pure Argon Oil, that sellsa cosmetic product that is extracted from the oil of Argania spinosatree which lives in Morocco. In this ILP I talked about the production of the oil, the type of Argan oil and the benefits of Argan oil. In addition, in the literature review, Idiscusseddifferent points of view about the Argan oil production, its potential benefits, the cooperatives and its role in the development of the region which produce the oil.In order to investigate the awareness of consumers about Argan oil in the market, I performed a short survey (n=100)about Argan oil and about the online shopping. The deliverable for this ILP is a feasibility study in which I did a study of the industry marketplace, marketing strategies, marketing mix, development plan, operations plan and financial plan for this product.This feasibility study showed that this project will be viable and profitable, seen that thehuge growing demand on Argan oil in the international market. AcknowledgementsI'm very grateful and thankful to my god who provided me with the essential and the right tools to succeed in this ILP. My completion of this project could not have been accomplished without the support of my professor Donna Maimes, who helped me and oriented me during all the steps of this work. A special thanks to my wife Samira, who was the only loving and supporting person, here near to me in this alienation very far from home. I would like to thank my parents, whose love and guidance are with me in each step I walk. Their prayers for me was very helpful all times. I want to thank also my brother and my sisters who are, even far from me, but their supports and encouragements was very motives. Finally, I will dedicate this work to my future son who will come to this life in the next couple of months if god wills. TABLE OF CONTENTS Traditional Method of Extraction 11 Figure 1A and 1B Sorting and Grinding of Argan Fruit 12 CHAPTER TWO: LITERATURE REVIEW 15 Mechanically-pressed Argan Oil 17 Cooperatives: A Development Strategy 17 Argan Oil: Benefits and Threats to Population 19 Therapeutic Properties of Argan Oil 21 Cancer Chemo Protective Effects 21 Prevention of Obesity and Adverse Cardiovascular Outcomes 22 Influence on Thyroid Hormone Profile 22 Influence on the Immune System 23 Cosmetic Industry and Argan Oil 24 Country Analysis & Marketing Plan 25 Have you ever heard of Argan Oil? 32 Have you ever tried Argan Oil before? 33 Have you ever heard of Moroccan Oil? 34 Do you prefer shopping on line on in a store? 36 CHAPTER FIVE: DATA ANALYSIS 37 CHAPTER SIX: FEASIBILITY STUDY 38 FEASIBILITY STUDY: PURE ARGAN OIL 39 Product/Service Description 41 Industry and Marketplace Analysis 42 Chart A. U.S. Argan oil market revenue by application, 2012-2022 (USD Million) 42 Marketing Mission Statement 49 Distribution & Sales Strategy 53 CHAPTER SIX: STATEMENT OF LEARNING 65 APPENDIX A: ONE MINUTE SURVEY 69 |
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