Feasibility study: pure argan oil

• Abstract
  
• Acknowledgements
  
• Chapter One: Introduction
  
  • History of Argan Oil
    
  • Types and Uses of Argan Oil
    
    • Culinary Use
      
    • Cosmetic Use
      
    • Potential Medical Benefits
      
  • Production of Argan Oil
    
  • Traditional Method of Extraction
    
    • Figure 1A and 1B Sorting and Grinding of Argan Fruit
      
  • Cold Pressing Method
    
  • Benefits of Pure Argan Oil
    
  • Summary
    
• Chapter Two: Literature Review
  
• Introduction of Argan Oil
  
  • Production of Argan Oil
    
    • Hand-pressed Argan Oil
      
    • Mechanically-pressed Argan Oil
      
  • Cooperatives: A Development Strategy
    
  • Argan Oil: Benefits and Threats to Population
    
  • Therapeutic Properties of Argan Oil
    
    • Cancer Chemo Protective Effects
      
    • Prevention of Obesity and Adverse Cardiovascular Outcomes
      
    • Influence on Thyroid Hormone Profile
      
    • Anti-diabetic Activity
      
    • Influence on the Immune System
      
    • Anaphylaxis properties
      
  • Cosmetic Industry and Argan Oil
    
  • Cosmetic Market Analysis  
    
  • Country Analysis & Marketing Plan
    
• Chapter Three: Methodology
  
  • Literature Review
    
  • Survey/Data Collection
    
  • Summary of Data Collection
    
  • 
    
    
  • Demographic Data
    
    • Gender
      
    • 
      
      
  • Have you ever heard of Argan Oil?
    
  • Have you ever tried Argan Oil before?
    
• Chapter Five: Data Analysis
  
• Chapter Six: Feasibility Study
  
• Feasibility Study: Pure Argan Oil
  
  • Company Overview:
    
  • Product/Service Description
    
  • Industry and Marketplace Analysis
    
    • Chart A. U.S. Argan oil market revenue by application, 2012-2022 (USD Million)
      
  • SWOT Analysis
    
    • Strengths:
      
    • Weaknesses:
      
    • Opportunities:
      
    • Threats:
      
  • Marketing Strategy
    
    • Marketing objectives
      
    • Marketing Mission Statement
      
    • Financial objectives
      
    • Target Markets
      
  • Marketing Mix
    
    • Product:
      
    • Price:
      
    • Place:
      
    • Promotion:
      
    • Distribution & Sales Strategy
      
  • Operations Plan
    
    • The Order:
      
    • The Delivery:
      
    • The storage:
      
  • Development Plan
    
    • Legal level:
      
    • Financial level:
      
  • Management Team
    
  • Exit Strategy
    
  • Financial Plan
    
• Chapter Six: Conclusions
  
• Chapter Six: Statement of Learning
  
• References
  
• Appendix A: One Minute Survey
  
• Resume