Chapter Five: Data
Analysis
According to the survey's result, most people don't know Argan
oil, around 67% in the women and 60% in the men population. In addition, only
19% of the women and 15% of the men interviewed, claim that they tried the oil
before. However, more than 80% of both sexes recognize Moroccan oil.
Furthermore, about 90% of interviewed people are ready to try Pure Argan Oil in
the future.
The second part of the survey was testing the customer's shopping
preferences between online shopping and the traditional shopping. The survey
shows that there is a contrast between men data and women data. The women data
shows that most women still prefer the traditional shopping module more than
67%. However, the male data shows that more than 90% of the men prefer the
online shopping.
We can conclude from the survey the following:
· Most people are ready to try Pure Argan Oil;
· People tends to try the new things always;
· Shopping preference has been changed with time;
· More and more customers prefer online shopping;
· Online marketing has a promising future;
· Digital marketing is the future;
Chapter Six: Feasibility
Study
In order to test the viability of our venture in the reality, a
feasibility study seems to be a mandatory thing. A viable venture must be
realistic in the legal level as well as the economical one.
The feasibility study is a practical study, which principal goal
is to evaluate the feasibility of an idea, project or a venture in the real
life. It's an opportunity to identify the potential problems and difficulties
that will face, this idea in the reality. It provides answers and solutions to
these problems, in order to overcome all these obstacles and succeed in its
mission.
In this feasibility study, I will talk in detail about:
Ø Company overview;
Ø Product description;
Ø Industry and market place analysis;
Ø SWOT analysis;
Ø Marketing strategy;
Ø Marketing mix;
Ø Operations plan;
Ø Development plan;
Ø Financial plan;
Feasibility Study: Pure
Argan Oil
Prepared by
Bouchaib Jarir
Date
12/2016
This Feasibility Study is confidential and is the proprietary
property of Insert your business name here. No reproduction of any kind
or release of this document is permissible without prior written consent of
Bouchair Jarir.
Company Overview:
Pure Argan oil, is a company will be created in the near future.
Its main purpose will be the trade of Cosmetic Argan oil, in the US and EU.
This company will be a limited liability Partnership (LLP). With three
partners. one will take care of all kind of relationships with the suppliers in
Morocco, the second one, will manage the European market, and I will manage the
US market. Our initial goal will be a successful launching of this new
product in the market. The product will be traded in first place via
the ecommerce marketplace. Especially, in Amazon, eBay, and most famous
social media websites. Also, the company will limit their product only to the
Argan oil. However, depending on the result achieved, the company will expand
its brand to other cosmetic products, and our products may find a place in most
cosmetic stores' shelves.
In order to achieve these goals, a feasibility study seems
necessary and a must to determine if this project will be viable or no. Also,
it is an opportunity to know the possible difficulties that the company will
face in the legal level as well the economic level. In addition, the
feasibility study will allow us to know and study our competitors and their
marketing strategies. Furthermore, a strong marketing strategy for our
company appear to be a mandatory and a need, to enhance and support our new
product in the market.
However, if our company failed to achieve the planned objectives,
we will have the option to choose between many simple exit strategies, in order
to minimize the damages. We can sell the company to a bigger company, to an
individual, or just do its liquidation and simply close it.
| 
