Product/Service
Description
Pure Argan oil, is a cosmetic product, will be produced directly
from Argan tree. No chemicals ingredients, no preservatives, no artificial will
be added, it will be 100% natural, Pure and Organic. Pure Argan Oil (PAO) will
be made organically and will be cold pressed. Pure Argan Oil willbe designated
to be used as a face moisturizer to prevent Wrinkles, Protect and Moisturize
irritated and sensitive skin. Its anti-aging andanti-frizz product. In
addition, Pure Argan oil also could be used for the hair care, to repair
damaged hair and also as a hair shinier. Moreover, the oil will be
used to hydrate dry skin, nourish fragile nails, and moisturizethe baby skin.
We will use dark plastic bottle, and glass bottle as well for
packaging Pure Argan Oil, in order to extend the possible expiration date and
give our customers enough time and the best usage of the product. Also, this
kind of packaging would reduce the number of the damages products which means
less expenses, therefore, this will be reflected positively in our prices.
Pure Argan Oil will be the perfect choice for natural body care,
with the cheaper price in the market and with the best quality and the best
after sale service.
Industry and Marketplace
Analysis
The Argan oil market, is a growing market in all kind of areas
and fields, and expected to reach USD 1.79 billion by 2022 in the global
market, according to a new report by Grand View Research, Inc. Also the
US market, is the second largest market in volume and percentage of growth
after the Middle East & Africa market. It is gaining day after day new
revenues and targeting new potential customers. Chart A represents the
evolution of US Argan oil market revenue by type from 2012 to 2022.
Chart A. U.S. Argan oil market
revenue by application, 2012-2022 (USD Million)
According to Chart 1 done by Grand View Research,Inc, the three
type of Argan oil (Cosmetic, Food, Medical) are generating important revenues
since 2012 and are expected to reach $ 700 Million in 2022 altogether. Also
what really interest us, is the cosmetic Argan oil, which is presenting about
more than 40% of the Argan oil market and expected to achieve about $ 300
Million as a revenue in 2022
In addition, the online sales in the United States are expected
to reach $ 523 billion in the next four years, which is present up 56% from
last year $ 335 billion, according to study done by Forrester research, Inc.
Furthermore, the US cosmetic market is the largest market in the World and
expected to achieve about $ 62 Billion in 2016 in revenue according to an
article published by Market Research.
Pure Argan Oil, as a new product and without any doubt will face
multiple challenges and opportunities as well. And as I mentioned early, that
the main channel of the distribution of our product will be the e-commerce.
Therefore, understanding and manipulating some keys in the online shopping
became a must and a need, in order to succeed in this marketplace.
· How does the online shopping functions?
· What are the most famous online website?
· What are the websites our product will be available in?
With the digital revolution and globalization, the shopping
preference has changed with the time and more customers using more and more
their electronic devices for shopping including computers, laptops, tablets and
cellphones. According to the survey, which I did in the data presentation
chapter, 33% of women prefer the online shopping than the traditional one.
However, this number has reached 90% among the men, which is a huge number.
The question that comes to the minds is why people tend to prefer
this kind of shopping?The answer is very simple. Imagine yourself in very nice
restaurant where they give you very simple menu, the only thing you do just
call the server to bring you the selected order and you pay for it when you
done.
In the online shopping, the customer, in general, goes to the
preferred website and enter the name of the product or service, and simple
click on search. He or she will have a huge offerfrom different companies. The
customer, can add the selected product to a symbolic shopping cart and proceed
to checkout and pay using an electronic secured payment.
The top online websites used in USA are Amazon, eBay, Zappos, Mr.
Porter, Ali Papa, Ali Express and more other websites. However, the most
traditional stores in USA are using online to sell their products, such as
Walmart, Target, BestBuy, Sears and more.
In Pure Argan Oil, we will focus on selling our product first in
Amazon and on Facebook marketplace.In Amazon, most our future competitors are
present such as Pura D'Or, Majestic Pure, Aria Starr Beauty, Insta Natural and
more.
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