Chapter Three: Methodology
Literature Review
I used the internet to do research for the articles that I talked
about in the literature review to gather information. I utilized Google andBing
as motors of search. My search parameters were as follows:Argan oil, Argan oil
production, Types of Argan oil, benefits of Argan oil, Argan oil marketing,
Argan oil cooperatives, Argan oil market and business plan for Argan oil. For
any Google articles I found, I primarily judged them as reliable if they came
from reputable sources, such as websites ended with .org or .edu. I also did
basic Google searches to gather more information about the authors of these
articles. Typically, I entered the author's name and/or the article name or
institution name he/she is affiliated with.The main limitation of the
literature review is that there are not many detailed case studies and research
papers on Argan oil.
Survey/Data Collection
In order to better understand the American cosmetic market and
the customers chopping preferences, I did a short survey. I invited people to
answer 9 direct questions. The goal of this survey was getting 100
participants. I specifically, targeted young people, especially ladies under 50
years. I interviewed most people in the Northgate Plaza in Revere Massachusetts
in front of the cosmetic store Sally Beauty. And near of CVS in Lynn, MA. The
questions in the one-minute survey, were simple and direct. I used only
quantitative questions, in order to get effective results and also to make it
easy for the respondents. It took me (about 10 hours) in three days to get 100
participants. The first day, from 10am to 1pm, the second day, from 11am to
2pm, and last day from 11am to 3pm. The first day, I just asked people who was
leaving the store if they can participate in a one-minute survey. However, most
of people were hesitant and refused to participate and gave some fragile
justifications. I was able to get only 17 participants involved. In contrast,
the second day and the third day, I brought my wife with me. I noticed that
most people engaged in the survey and we reached 100 participants. (Appendix B:
Copy of one-minute survey).
Chapter Four: Data Presentation
|
Questions
|
|
|
Total
|
|
1. Gender
|
Female
|
Male
|
|
|
67
|
33
|
100
|
|
2. Have you ever heard with Argan oil?
|
|
Yes
|
22
|
13
|
35
|
|
No
|
45
|
20
|
65
|
|
3. Have you tried it?
|
|
Yes
|
13
|
5
|
18
|
|
No
|
54
|
28
|
82
|
|
4. Have you ever heard with Moroccan oil?
|
|
Yes
|
59
|
27
|
86
|
|
No
|
8
|
6
|
14
|
|
5. Will you try Pure Argan Oil?
|
|
Yes
|
63
|
27
|
90
|
|
No
|
4
|
6
|
10
|
|
6. Which one do you prefer
|
|
Online shopping?
|
22
|
30
|
52
|
|
Store shopping?
|
45
|
3
|
48
|
Summary of Data
Collection
Demographic Data
Gender
The majority of those that were willing to complete the survey
were female. As, in general women are our most likely customers this seemed
like a good pool of responses.
Age Range and Gender
|
Age range
|
Female
|
Male
|
Total
|
|
16-30
|
11
|
4
|
15
|
|
31-40
|
33
|
9
|
42
|
|
41-50
|
18
|
18
|
36
|
|
over 51
|
5
|
2
|
7
|
|
Total
|
67
|
33
|
100
|
| 
