IV.1.3. Television audience analysis
IV.1.3.1. Television audience
The graph below will present the number of respondents who watch
television.
23%
77%
Yes No
Graphic 10. Distribution of the target according to
the television audience Source : Survey data, 2020
The proportion of our sample that watches television is 77%
versus 23% who do not watch television.
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IV.1.3.2. Frequency with television
This graph only takes into account the proportion of our sample
that watches television.
65%
22%
13%
Monday to Sunday
Monday to Friday
Saturday to Sunday
Graphic 11: Frequency with television Source :
Survey data, 2020
65% of this proportion watches television from Saturday to Sunday
while 22% watches television from Monday to Sunday. Finally, 13% of the
indicated proportion watch television from Monday to Friday.
IV.1.3.3. Television viewing hours
The graph below shows the hours during which respondents watch
television.
29%
7% 4%
6 am-12pm
17% 12 pm-2 pm
6 pm-9pm
9 p.m.-12 a.m.
34%
Other (s) to be specified) Program function
9%
Graphic 12: Breakdown of the target according to
television viewing hours Source : Survey data, 2020.
This graph shows that 34% of respondents choose an audience
between 6 p.m. and 9 p.m., 29% of said respondents prefer to watch television
between 9 p.m. and 12 a.m. while 17% opt for 12 p.m. to 2 p.m. In addition, 09%
watch television from 6 a.m. to 12 p.m. while 07% watch television according to
other time slots and finally, 04% according to the programs broadcast.
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IV.1.3.4. Audience rate of television channels
This graph allows us to discover the channels followed by the
proportion of our sample that watches television.
25%
16%
11%
9%
29%
10%
RTI 1
RTI 2
NCI
NOLLYWOOD
A+ IVOIRE
Other (s) to be specified)
Graphic 13: Breakdown by TV channels watched
Source : Survey data, 2020
Among those who say they watch television :
- 29% look at RTI1 ;
- 25% look at A + Ivoire ;
- 09% follows the NCI ;
- 10% look at RTI2 ;
- 11% for Nollywood and 16% for other channels.
IV.1.3.5. Audience rate of programs watched on
television
This graph allows us to discover the shows followed by the
proportion of our sample that watches television.
11%
8%
14%
26%
12%
29%
Serial
News
Sport
C'midi
Religion
Other (s) to be specified)
Graphic 14: programs watched on television Source
: survey data, 2020
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Among those who say they watch television, 29% follow the news,
26% opt for sports programs, 12% prefer soap operas, 08% for C'midi, 11% watch
religious programs and 14% for other programs.
IV.1.4. Internet usage analysis
IV.1.4.1. Familiarity with the internet
The graph below shows the proportion of respondents who use the
internet.
99%
1%
Yes No
Graphic 15: Familiarity with the internet Source
: Survey data, 2020
The graph shows us that 99% of our sample uses the internet
compared to 1% who do not.
IV.1.4.2. Frequency of Internet use
Respondents who use the Internet connect at the following
frequencies.
2% 2%
96%
7 days a week
5 days a week
2 days a
week
Graphic 16: Frequency of Internet use Source :
Survey data, 2020
This graph shows us that among the people who use the
internet, 96% go online seven days a week (7 days a week) while 2% go online
five days a week (5 days a week) and the other 2% go on two days a week (2 days
a week).
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