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Elaboration of a communication strategy for promoting the polytechnique language centre INPHB


par Oumar KANTÉ
Institut National Polytechnique Félix Houphouët-Boigny - Diplôme de Technicien Supérieur Grade Licence professionnelle 2020
  

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IV.1.1.4. Geographic area of the study The coverage of this study looks like this :

1% 1%

5%

17%

1%

1%

73%

1%

Campus INP-HB Yamoussoukro Abidjan Bouaké Toumodi Zouan-Hounien France

Graphic 4. Breakdown by geographic area Source : 2020 survey data

The geographic area most covered by our study is obviously the INP-HB campus. In fact, 73% of the people who answered our questionnaire reside on the Institute's sites. Then, the city of Abidjan covers 17% of the responses. In addition, people who live in the city of Yamoussoukro

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account for 5% of the responses. Finally, the least covered areas are respectively Bouaké, Toumodi, Zouan-Hounien, Adzopé and Paris (partner school of INP-HB) each with a rate of 1% of responses.

IV.1.2. Identification of the Polytechnic Language Center IV.1.2.1. Notoriety of the Polytechnic Language Center

The percentage of individuals knowing the structure is as follows :

76%

24%

Yes No

Graphic 5. Notoriety of the Polytechnic Language Center Source : Survey data, 2020

The majority of respondents say they have never heard of the Polytechnic Language Center with 76% of the responses. On the other hand, 24% of individuals have already heard of the Center.

IV.1.2.2. Communication channels

The graph below shows the organization of the structure's communication.

49%

Posters

1%10%

3% The present questionnaire

Word of mouth

37% WhatsApp

Facebook

Graphic 6. Communication channels used by the Polytechnic Language Center Source : Survey data, 2020

A large part of the people questioned say that they learned about the Center thanks to our survey questionnaire. These represent 49% of our sample. On the other hand, 37% of the respondents affirmed having known the Center by word of mouth while the people who knew the Center

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via WhatsApp made up 10% of the sample. Finally, the posters allowed 3% of our sample to know the structure against 1% by Facebook.

IV.1.2.3. Geographic location

This graph breaks down the respondents according to whether they know the geographical location of the structure.

78%

22%

Yes No

Graphic 7. Geographical location of the Polytechnic Language Center Source : Survey data, 2020

Among those questioned, 78% did not know the geographical location of the Polytechnic Language Center against 22% who said they knew its location.

IV.1.2.4. Awareness of services

This graph answers the question of whether the respondents know the services provided by the structure.

88%

12%

Yes No

Graphic 8. Notoriety of the services of the Polytechnic Language Center Source: Survey data, 2020

Our sample consists of 88% of individuals who do not know the services of the Language Center. However, 12% say they are aware of the Centre's services.

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IV.1.2.5. Attendance at the Polytechnic Language Center

The attendance rate of the Polytechnic Language Center is as follows:

91%

9%

Yes No

Graphic 9. Attendance at the Polytechnic Language Center Source : Survey data, 2020

The attendance rate of the Center is very low, ie 09% of our sample. A very overwhelming majority of the target never set foot within the structure with 91% of the responses.

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