Elaboration of a communication strategy for promoting the polytechnique language centre INPHB

IV.1.4.3. Internet connection days

This graph shows the days when respondents were connected to the Internet.

1%

96%

2% 1%

Monday to Friday Monday to Saturday Monday to Sunday Occasionally

Graphic 17: Days of Internet connection Source : Survey data, 2020

This graph reveals that 96% of respondents connect from Monday to Sunday, 2% from Monday to Friday while 1% connect from Monday to Saturday and the other 1% connect occasionally.

IV.1.4.4. Internet connection hours

The graph below shows the hours during which respondents connect to the internet.

22%

25%

9%

6 pm-12 pm

1% 21%

12 pm-2 pm

22%

6 pm-9 pm 9 pm-12 am Other (s) to be specified) occasionally.

Graphic 18: Internet connection hours Source : Survey data, 2020

We note that among respondents who use the internet, 25% connect between 6 p.m. and 9 p.m. against 22% who connect between 12 p.m. and 2 p.m. In addition, those who connect between 9 p.m. and midnight also have a rate of 22%. 21% connect between 6 a.m. and 12 p.m., 9% connect in other time slots while 1% connect occasionally.

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IV.1.4.5. Familiarity with social networks

The graph below shows the percentage of respondents who use social networks.

100%

Yes No

Graphic 19: familiarity with social networks Source : Survey data, 2020

This graph reveals that the respondents who use the internet are all on social networks.

IV.1.4.6. Familiarity with different social networks

The social networks used by the respondents are as follows :

16%

19%

Facebook

9%2%

24%

WhatsApp

Instagram

Linkedln

Twitter

Other (s) to be specified)

30%

Graphic 20: familiarity with the different social networks Source : Survey data, 2020

From this graph, we observe that 30% of our sample is on WhatsApp, 24% uses Facebook, 19% uses Instagram and 16% uses LinkedIn. In addition, 9% of respondents use Twitter while the remaining 2% use other social networks.

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IV.1.4.7. Most used social networks

The graph below will show the preference of respondents by social network.

10%

8%

2%

59%

1%

20%

Facebook WhatsApp Instagram Linkedln Twitter Wattpad

Graphic 21: Most used social networks Source : Survey data, 2020

From this observation, we find that 59% of the target (using social networks) connects more on WhatsApp, 20% uses Facebook more, 10% for Instagram and 8% uses LinkedIn more. Finally, 2% use Twitter more and 1% Wattpad.

IV.1.4.8. Breakdown of the target according to the most visited sites

The sites most visited by respondents who use the internet are presented as follows:

2%

6%²%

90%

Google Abidjan.net Educarrière All

Graphic 22: Distribution of the target according to the most visited sites Source : Survey data, 2020

Through this graph, we see that google is the most visited site by our respondents (who use the internet) with 90% against Educarrière with 6% and Abidjan.net with 2%. Finally, the other 2% visit all other sites.

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IV.1.5. Radio audience analysis

IV.1.5.1. Familiarity with radio

The graph below shows the proportion of respondents who listen to the radio

49% 51% Yes

No

Graphic 23: Familiarity with radio Source : Survey data, 2020

This graph reveals that 51% of respondents listen to the radio against 49% who do not.