Wine education in the wine country( Télécharger le fichier original )par Gildas L'HOSTIS Ecole Supérieure de commerce de Dijon - Mastere spécialisé Commerce Internationale vins et spiritueux 2011 |
5.2. USA- No waiting culture, most of the restaurant employees (except for managers) do not have hospitality background (except for gastronomic restaurants) - In the hospitality industry, waiting jobs are not recognized. Specialization begins at the university (Mériot 2000) which gives higher status - No specific national programme, no specific link with any education programme - Becoming a sommelier is paradoxically easier as people do not necessarily need a hospitality background to apply for a job and can easily find a sommelier course (private programs) - The American hotel and restaurant industry does not require a particular certificate or diploma to hold the position (Dewald, Jones. 2006) of sommelier or wine steward in a restaurant or hotel - To move from one job to another is easier and common in USA - Wine consumption is prohibited under 21 - Strong influence of the Society of wine educators and Master of Wine. Programmes are internationally based and focus on all vineyards around the world - International sommelier Guild offers an education certified curriculum - American sommeliers are very efficient on wine selling - Importance to achieve the goals that have been set in term of revenue - US sommeliers are aware about customer's expectations - The restaurant industry is the second largest employer in the United States 5.3. England- No specific national programme, no specific link with any education program - Diploma in food and beverage operations : table drink service - A lot of sommeliers are French sommeliers in fine dining restaurants - BTEC levels 4 and 5 higher national certificate: beverage preparation and service (unit 5: food and beverage operations management. Elective). Apply sensory evaluation techniques to assess beverage acceptability (unit 27. Elective) (source : edexcel) - WSET is prominent (but does not offer a sommelier programme) - Master of Wine is recognized as the highest achievement in the global wine community around the world (source : masterofwine.org) 5.4. Spain- Hospitality and tourism are linked together. Wine courses as in France are included in all syllabuses. - Interest in wine courses is increasing Gradio medio servicios en restauration (certificate) - 2 years studies - Wine programme is clearly integrated in the overall curriculum as a complete unit (basic knowledge of oenology, supplying, wine tasting, wine list, service). A part of the apprenticeship is devoted to foreign countries. 120 hours (second year) - Wine apprenticeship is carried out in the second year - Career opportunities : waiter, sommelier assistant - For people above 16 years old - Food and beverage service - Wine and service - Communication techniques - Serve wine and give basic information Table 3. Source: fp.educarex.es Grado superior restauracion The course is devoted to people wanting to work as managers in restaurants, food and beverage managers. 2000 hours. - Can be compared to an advanced diploma - Cooking - Pastry - Service (225 hours, including wine). Geography, oenology, transport, wine and food pairing, wine tasting. - Sommellerie is an important unit in the second year (5 hours per week) - Marketing - Foreign language Table 4. Source : boe.es |
|