ABSTRACT
The industry of tourism has always been fond of new
technologies. The most reluctant to adapt to new uses are also the most in
danger of disappearing. Since the last twenty years that the tourism industry
has seized the web, the uses of consumers have changed a lot. Today, travelers
are more independent, they learn about their choice of destinations and no
longer trust a single source.
As such, virtual reality has many advantages as long as the
industry tests and refines the uses.
With these features, virtual reality lends itself well to
exploration and discovery, which is an endless source of destination ideas. It
is increasingly easy to reconstruct 3D scenes from photographs with a 3D scan
solution. It is therefore possible to imagine the complete visit (or the
overview) of existing places, but also of some more difficult to access or
needing to be protected from the recurring passage of tourists.
This document is the result of our work accomplished as part
of our End of Studies Project (PFE) on the theme: "Development of an
application for virtual tour of touristic sites: Case of Cameroon". The goal of
this project is to improve the visibility of Cameroonian touristic sites
through one of the flagship technologies of the moment, the virtual reality by
using 360 ° videos to induce on each potential users the desire to go for
a possible visit.
The VRTour company aims to facilitate access to tourism and
leisure activities through the development of interactive solutions allowing
them to have a complete overview of the activities, but also to connect the
different actors of the field for a better collaboration.
NGA, HADANAMA, KEMKEU, TAMBA X
DEVELOPPEMENT D'UNE APPLICATION DE VISITE VIRTUELLE DES SITES
TOURISTIQUES CAMEROUNAIS
SOMMAIRE
DEDICACES I
REMERCIEMENTS II
AVANT-PROPOS III
LISTES DES ABREVIATIONS IV
LISTES DES FIGURES VI
LISTES DES TABLEAUX VII
RESUME VIII
ABSTRACT IX
INTRODUCTION GENERALE 1
IERE PARTIE : CADRE OPERATOIRE DU PROJET 2
CHAPITRE 1 : PRESENTATION DU PROJET 3
I. CONTEXTE ET JUSTIFICATION 3
II. MOTIVATION ENTREPENEURIALE 6
III. ANALYSE DES BESOINS 7
IV. ANALYSE DES PARTIES PRENANTES 7
V. ANALYSES DES PROBLEMES 10
VI. ANALYSE DES OBJECTIFS 12
CHAPITRE 2 : ETUDE DE MARCHE 13
I. ENQUÊTES SUR LE TERRAIN 13
II. ANALYSE DE LA CONCURRENCE 16
III. ANALYSE DE LA CLIENTÈLE 21
IV. ÉLABORATION DE LA STRATÉGIE
MARKETING 22
V. MARKETING MIX 25
IIEME PARTIE : EVALUATION DU PROJET
31
CHAPITRE 1 : ÉTUDE DE FAISABILITÉ
32
I. ÉTUDE DE FAISABILITÉ TECHNIQUE
32
II. ETUDE DE FAISABILITE ORGANISATIONNELLE
58
NGA, HADANAMA, KEMKEU, TAMBA xi
DEVELOPPEMENT D'UNE APPLICATION DE VISITE VIRTUELLE DES SITES
TOURISTIQUES CAMEROUNAIS
III. ETUDE DE FAISABILITE JURIDIQUE ET FISCAL
62
IV. LE BILAN DES RISQUES ET OPPORTUNITES 67
CHAPITRE 2 : ETUDE DE VIABILITE 68
I. BILAN D'OUVERTURE ET PREVISIONS FINANCIERES
69
II. ANALYSE DE LA RENTABILITE DU PROJET 79
III. MECANISMES DE FINANCEMENT 84
CONCLUSION GENERALE 86
ANNEXE I
ANNEXE 1 I
ANNEXE 2 I
ANNEXE 3 II
ANNEXE 4 II
BIBLIOGRAPHIE V
WEBOGRAPHIE VI
TABLE DES MATIERES VII
NGA, HADANAMA, KEMKEU, TAMBA 1
DEVELOPPEMENT D'UNE APPLICATION DE VISITE VIRTUELLE DES SITES
TOURISTIQUES CAMEROUNAIS
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