SUMMARY
This survey is about the institutional communication and
picture of mark. Survey of strategies of communication of the Catholic Superior
institute the Sapientia. She/it has like main objective to contribute to the
setting up of other methods of communication to shape the picture and to
increase the fame, as well as the celebrity of the ISSA splices that a new
institution, and to propose a plan of communication strategies to arrive there.
To harvest data a questionnaire has been managed to a sample of 58 people on a
total population of 286 people. These data have been seized with the help of
the software Word and have been treated on SPSS.
After treatment, analysis and interpretation of data, we
regrouped the strong and weak points and succeeded to the following conclusion:
Being about the strong points, we keep of the Catholic
Superior institute the Sapientia, that he/it is known sufficiently through
various means to know: heard to speak through someone, communiqués to
the church, of passage before the institution. most, either 67,2% estimate that
the ISSA is an university of quality and full of future; 3,4% estimate rather
than it is a dynamic and reassuring university; against 27,6% of them
investigated that consider it like an university that doesn't result from
his/her/its promises and 1,7% of investigated qualify it of an university
without better future.
The target keeps a picture positive of this institution to
62,2% of investigated against 37,1%, raise that among reasons that push them to
become attached to the ISSA represents his/her/its statute of a Catholic
university is 48,3% of investigated, follow-up of the need of a good framing of
students and his/her/its staff, either 19%. For what is the quality of services
returned by the ISSA, 3,4% of investigated give a very good appreciation of the
service quality that returns this institution to his/her/its target; 75,9% give
a good appreciation.
For what is some weak points, we keep that the ISSA doesn't
give information easily on his/her/its difficulties, his/her/its projects,
his/her/its services,; he/it doesn't open out some thick efforts to make know
itself/themselves by his/her/its internal public that external and 67,24% say
that the ISSA doesn't answer to their waitings.
About the strength, the there organized paths are not
interesting, it is a new institution, lack of transportation means for students
and his/her/its staff, lack of laboratories, shops, but also to study in the
yard, there are reasons that make that students don't write down in mass. And
for the abandonment, the related academic and cool expense rise, means of
transportation, but as authorities frustrate to students.
On that we suggest well that being discerned well to eyes of
his/her/its target, the ISSA must put on foot a service of communication,
composed of a team of the professional of the , dote communication of a
consequent budget permitting it, of time to others, to look after the
perception of the picture of the institution, and in short to organize them
investigated periodic to know waitings of his/her/its target in order to value
his/her/its picture of mark and his/her/its fame, to strengthen his/her/its
position facing the competition. From where the imperious constraint to arrange
a plan of communication for the ISSA.
| 
