How stakeholders influence football clubs' strategy?

• EXECUTIVE SUMMARY
  
• ACKNOWLEDGEMENT
  
• LIST OF CONTENTS
  
• LIST OF TABLES AND FIGURES
  
• 1. INTRODUCTION
  
  • 1.1. The current context
    
  • 1.2. Objectives of the research
    
  • 1.3. Research outline
    
• 2 - LITERATURE REVIEW
  
  • 2.1. Stakeholder concept
    
  • 2. 2. Stakeholder theory
    
  • 2.3. Stakeholder mapping
    
    • 2.3.2. Archer's model
      
  • 2.4. Stakeholders' management - Polonsky's model
    
  • 2.5. Objectives of the research
    
• 3 - RESEARCH METHODOLOGY
  
  • 3.1. Information required for the research
    
  • 3.2. Research approach
    
    • 3.2.1. Inductive or deductive approach?
      
    • 3.2.2. Research philosophy
      
    • 3.2.3. A case study approach
      
  • 3.3. Data collection
    
    • 3.3.1. Secondary data
      
    • 3.3.2. Primary data
      
    • 3.3.3. Sample selection
      
    • 3.3.4. Interview preparation
      
  • 3.5. Methodology review
    
    • 3.5.1. Research protocol
      
    • 3.5.2. Reliability of the data
      
    • 3.5.3. Limits of the methodology
      
  • 4.1. Overview of the results
    
  • 4.2. Stakeholders' expectations and influence
    
    • 4.2.1. Fans
      
    • 4.2.2. Shareholders
      
    • 4.2.3. Employees
      
    • 4.2.4. Players and Coaches
      
    • 4.2.5. Media
      
    • 4.2.6. Institutions
      
    • 4.2.7. Organizations
      
    • 4.2.8. Sponsors
      
    • 4.2.9. Players' agents
      
    • 4.2.10. Other clubs
      
    • 4.2.11. Interests groups
      
    • 4.2.12. Government
      
    • 4.2.13. Banks
      
    • 4.2.14. Football clubs' stakeholders mapping
      
  • 4.3. How football clubs manage and communicate with their stakeholders
    
    • 4.3.1. Fans
      
    • 4.3.2. Shareholders
      
    • 4.3.3. Employees
      
    • 4.3.4. Players and coaches
      
    • 4.3.5. Media
      
    • 4.3.6. Institutions
      
    • 4.3.7. Organizations
      
    • 4.3.8. Sponsors
      
    • 4.3.9. Players' agents
      
    • 4.3.10. Other clubs
      
    • 4.3.11. Interests groups
      
    • 4.3.12. Government
      
    • 4.3.13. Banks
      
    • 4.3.14. Adaptation of Polonsky's model
      
  • 4.4. Comparisons
    
    • 4.4.1. Important clubs vs. less important ones
      
    • 4.4.2. English clubs vs. French ones
      
    • 4.5. Recommendations
      
• 5. CONCLUSION
  
• REFERENCES