CHAPTER THREE: METHODOLOGY
3.1 Introduction
This chapter gives a detailed presentation of the tools and
techniques that were used to investigate the research issues in the field. It
includes spelling out the area of the study and study population. It further
describes the methods and techniques used in the choosing the sample size and
selection instruments like interviews and documentation to be used. It also
includes data processing of data, finally this chapter provides the back ground
against which the findings and conclusions of the study were examined and
appreciated regarding their reliability and validity concerning the impact of
Organizational Communication in Enhancing Work Effectiveness of Local
Government Entities in Tumba Sector. This chapter intends primarily to
highlight the methods and techniques that have been used in order to collect
data for the purpose of carrying out this study
Fred (1964:70) stressed that the methodological research is a
controlled investigation of the theoretical and applied aspects of
measurements, mathematics, and statistics, and ways of obtaining and analyzing
data. The Contemporary English dictionary (1995: 231), defines methodology as a
set of methods and principles that are used when studying a particular kind of
work.
According to Goddard & Melville (2004:31), answering
unanswered questions or exploring which currently not exist is a research. For
Industrial Research Institute, (2010:67) Research Methodology is a way to find
out the result of a given problem on a specific matter or problem that is also
referred as research problem. In Methodology, researcher uses different
criteria for solving/searching the given research problem. Different sources
use different type of methods for solving the problem. If we think about the
word «Methodology», it is the way of searching or solving the
research problem.
Jarol (1995:127) describes methodology as a systematic of
searching solution to a researchable problem, and it is a science of studying
how research is to be carried out, the procedures by which researchers go about
their work of describing, elucidating and predicting phenomena is called
research methodology.
According to Gilbert (1994:121) qualitative approach
is interpretative. Then, in contemporary research practice, interpretative
means that there is an acknowledgement that facts and values cannot be
separated and that understanding is inevitably prejudiced because it is
situated in terms of the individual and the event. Researchers recognize that
all participants involved, including the researcher, bring their own unique
interpretations of the world or construction of the situation to the research
and the researcher needs to be open to the attitudes and values of the
participants or, more actively, suspend prior cultural assumptions.
3.2. Research design
Christensen (1991); defines research design as an outline, a
plan or a strategy specifying the procedures to be used in investigating the
research problem. It is simply the framework or a study used as a guide in
collecting and analyzing data. According to Churchill (1992:108) a research
design is a framework or a plan for the study used as a guide in collecting and
analyzing data. It is a blueprint that is followed in completing a study. He
further defines a research design as a plan of action, for the purposes of this
study; the researcher adopted a survey as his research design. Therefore, this
study will make use of descriptive, qualitative research design for better
describing, explaining and understanding the causal relationship between study
variables: organizational communication and work
effectiveness.
| 
