L'advertainment est-il un exercice mythologique visant à réconcilier les marques et les consommateurs ? Etude de l'opération de «contenu de marque» et de marketing viral «The Best Job In The world»

Annexe 6 : Etudes Google Trends The Best Job In The World -Best job In The World All Regions

-Best job In The World Singapore

-Best job In The World Ireland

-Best job In The World New Zealand

-Best job In The World Australia

-Best job In The World South Africa

-Best job In The World Canada

-Best job In The World Russian Federation

-Best job In The World United Kingdom

-Best job In The World Portugal

-Best job In The World Germany

-Best job In The World United States

-Best job In The World France

Annexe 7 : Modèle d`apprentissage : AIDA vs Hiérarchie des effets

Annexe 8 : Etude des postures et situations de Ben Southall (Billet du 03 octobre 2009)

Partie 1 : Ancrage + Personnel

1. 03 oct 2009

2. Ben Southall

3. Diving to new depths....

Partie 2 : Dynamisme + Personnel

7 comments + 7 tweets

Partie 3 : Ancrage + Ambassadeur

Marine facts this time and hopefully you didn`t know them before today:

Dolphins can hold their breath for 30 minutes, turtles hold their breath for 60 minutes or more, whales can to stay submerged for up to 2 hours..fishjust breath the oxygen that is in the water.

Humpback Whales can eat 6 tons of Krill a day . They live to around 60 years of age and grow to 45 tons. They can propel this full weight out of the water with just 2 flicks of the tail.

Green Turtles are the biggest local turtle and can grow up to half a ton..and reach two metres long Coral trout start their lives as females and change sex to become males later in life.

Cuttlefish is the most unusual, it has green blood, three hearts and can change color in an instant. Location: Hamilton Island

Weather: Very, very strange one here....a dust storm has hit the Queensland coast for the first time in decades masking the skyline in a dull red/orange. Feels like the apocalypse is coming! 28°c

Partie 4 : Dynamisme + Personnel

I spent last night battling away trying to get the final parts of my PADI Advanced Dive Course completed before departing to the mainland as today I was departing on Whitsundays Sailing Adventure`s newest dive boat - the very impressive Emperors Wings. Suffice to say I completed it and the theory part of the course is now complete! YAY!

Partie 5 : Plaisir + Personnel

I`m on the road and the water for the next ten days with a visit to the Great Barrier Reef onboard an Islandive vessel then a few days on Long Island at Peppers Palm Bay and wrap it all up with a back-tobasics visit to my neighboring rock,Whitsunday Island and a camping trip - this will be pretty special.?

Partie 6 : Dynamisme + Personnel

Being away for this long means one thing however~hauling around virtually everything I own in four bags...I`m turning into a high maintenance chick here!

Partie 7 : Plaisir + Ambassadeur

We`re departing from Abel Point Marina and as I arrive there`s already a few of my fellow passengers waiting for the off so we make our way down the pontoon to Emperors Wings - a luxury, purpose built sailing boat with accommodation for 30 people and equipped with everything onboard for diving and snorkelling - this is the way to explore the reef.

I`d met a couple of the crew the week before when diving the S.S. Yongala so it was good to see some familiar faces and as the rest of the passengers arrived onboard Sammy showed me to my bunk which was a big, comfortable double bed - no hammocks or bunks here.

Wings 2 Layout

With five crew and 24 passengers on board there`s loads of space for everyone with a relaxing lounge area and huge flat screen tv used for viewing the daily slide show. Being a purpose-built boat there`s some excellent features like the heated spa on the main deck, hydraulic lifting platform for the rubber ducky and the most organised setup for the dive kit I`ve seen; everything`s built around giving the passengers a thoroughly comfortable, interactive and educational experience whilst out on the ocean.

Partie 8 : Dynamisme + Personnel

Stu our skipper for the trip (another Pom addicted to working in the sunshine has been with the company for five years) steered us carefully out of the marina and into the Whitsunday Passage heading east towards Whitsunday Island, our destination for the night. The open deck arrangement of the boat means there`s loads of space to lay back ~

Partie 9 : Plaisir + Ambassadeur

~. and enjoy the ride and a perfectly good time to find out a little more about the other passengers and what their individual stories are.

My fellow travellers are from all over the world; amongst others there`s a couple from Canada (Bre will be happy!), a group of New Zealanders now living in Australia, three Brazilian girls and a few individuals all on their own little mission around the world. There`s no set demographic to this sort of trip it`s pretty much a open book but everyone`s got one thing on their mind - to have some fun, get some sailing in and to discover more about life on the Great Barrier Reef.

Partie 10 : Ancrage + Personnel

Our first destination for the adventure is along the coast of Whitsunday Island, taking in the dramatic scenery it has to offer with Hoop Pine trees and dense bush all the way down to the waterline broken up by granite boulders and tiny sandy bays. One of my Canadian friends comments on how alike the terrain looks to that of their own home in British Columbia and I totally agree. The hills of Whitsunday Craig and Peak teasing me to climb them and at some point I will !

With the south-easterly blowing at a fair pace we make for the sheltered waters of Tongue Bay just around the headland from the famous Whitehaven Beach and drop anchor for the evening. I moored up here during my sailing course and spent most of my time in the water swimming around the boat then~today was no different and I launched myself off the stern of the boat into the warm ocean.

Partie 11 : Plaisir + Personnel

The smell of good cooking wafted through the boat as Cari had fired up the barbeques on the stern, Sammy had been working furiously all afternoon preparing our dinner and finally our rumbling bellies would be satisfied. It`s surprising quite how hungry one gets lazing about in the sunshine, very important to fill up tonight though as there`s a big day ahead tomorrow with diving all day.

Once dinner is out of the way everyone beds down for an early night, with the exception of Stu and Johnny who gently glide the boat around the headland and to the south of Whitehaven Beach where we finally moor up for the night. I`m restless as ever and end up sitting on deck with one of the passengers, Julian from France, watching the moon on the ocean and watching for shooting stars.I don`t want to be anywhere else on the planet right now...just here with my thoughts.

Partie 12 : Ancrage + Ambassadeur

I awake from my slumber, having finally made it to bed, and poke my head out of the port hatch as the sun is breaking the horizon to the east. There`s only one way to wake a sleepy head and that`s to jump straight in the ocean, the shock of cool water on my face enough to jerk my brain into life and after a good swim I feel ready to take on the day.

Whitehaven is one of those places that just has to be visited if you`re in the Whitsundays, it`s an iconic symbol of what =perfect` beaches are all about; crystal clear water, blue skies, lush green trees and of course the contrasting fine white silica sand. I`ve been a few times now to this gem of a location but can never tire of its majesty and happily visit once more as the rest of the boat disembarks for their first experience. I swim to the shore as part of my continued training for theWhitehaven Beach 2km Swim in November!

Turtles seem to be the order of the day as we spotted a few on our trip around the island last night so in the spirit of the trip I try and make one out of sand~.what do you think?

Partie 13 : Dynamisme + Ambassadeur

I`ve come on this trip to progress my diving to another level and hope to leave with my Advanced certification which will allow me to explore yet more amazing places under the water and to do this I need to complete a number of tests on each dive with the first being navigation.

The beauty of a trip such as this one is there`s a chance for non-divers to try their hand at using a SCUBA setup. Certified divers only made 20% of the passengers...everyone else had the chance to try it out for the first time. We made our way to the more sheltered waters of Hook Island and Mackerel Bay as it offered protection against the north-easterly wind which had swung around over night. At the stern of the boat lies the kitting-up area and here Steph, my wonderfully experienced Dive Master, was issuing our BCD`s, weights and my compass and dive computer, something I`d need for this part of the course.

After a quick tender ride I dropped into the ocean, descended to three metres and began to focus on what surrounded us....not a lot actually! The visibility was pretty poor at no more than five metres meaning spotting marine life wasn`t exactly easy...but I was here for another reason, my navigation test. The poor conditions actually made the test better for me as I had no idea where I was heading during the task which required me to swim 15 metres, turn through 90°, swim 15 more etc until I`d returned to my starting point having completed a full square.

I passed with flying colours! After a couple of easier reciprocal navigation tests we made our way back to the awaiting Emperors Wings, changed back into our dry kit and prepared for the next part

Partie 14 : Plaisir & Accomplissement + Personnel

the night dive on the outer reef! Totally exciting and something I haven`t done for over a year. The nerves will be jangling for this I can tell you!

As we motored out to the reef the wind picked up giving a few of the passengers a pretty hard time with green faces above and below deck. The rolling of the ocean dropped off slightly as we came onto the mooring we`d spend the night on.

Then all of a sudden it was here - my chance to dive the Great Barrier Reef at night!

The blue underwater lights from the boat were already attracting Giant Trevally, bright silver flashes signalling their arrival as they twisted and turned attempting to catch the bait fish who`d become hypnotised in the iridescent glow. We were on.....

It`s a totally different experience to me, diving at night. Yes you still use the same equipment (plus a light and glow stick or two) and you still travel down to roughly the same depth but the feeling is somewhat different. Spatial awareness becomes more intense, the 3D effect of lights hovering around you seem almost otherworldly and with the restricted tunnel of light you look down it takes more concentration to realise where you`re placed in the water compared to your surroundings and other people.

We moored up along a row of famous coral bommies here on Bait Reef known as the Stepping Stones, they tower up from the ocean floor and are impressive during the day but at night they become almost cathedral-like. The first time I shone my torch all the way up the wall my regulator nearly dropped out of my mouth!

As with the majority of the world, at night the reef sleeps with the exception of some pretty hungry predators. The Giant Trevally swim all around me using my torch light to seek out unwary fish resting outside the protection of the

coral beds, they`re like futuristic android ships patrolling swiftly and silently the depths of the ocean....and then there`s the sharks!

As I scan the horizon wide-spaced green eyes stare back at me slowly swimming along just far enough away to not appear a direct threat but close enough to remind me I`m now in their world. During the dive I spot around ten of them, White and Black Tip Reef Sharks all big enough to inflict a nasty bite should they feel that way, but thankfully they keep their distance. A Wobbegongsitting motionless on the rock is the closest I get to a shark.

Ecran YouTube : « Bait Reef - Night Dive» : 3`57« http://www.youtube.com/watch?v=XBrjrCHAv6w&feature=playerembedded

It`s all over far too quickly, I check my depth and rise to the surface along with the other divers, eyes wide open racing with adrenaline from the experience. We board the boat and talk constantly about what we`d seen and the incredible underwater adventure we`d just had together. If you`re certified this is the way to do a night dive in perfectly clear water, surrounded by coral and predators onboard a fully catered catamaran. I struggle to get to sleep....

The next day dawns early for me as usual, I make my way to the foredeck and watch the sunrise out of the hazy, orange sky (it`s actually a dust storm which has engulfed the Queensland coast for the first time in decades, click here for more info and pics) an hour later Sammy announces that breakfast is ready and then we`re off again....three more dives today!

Once I`d got the practicals out of the way for my Advanced course the dives were probably some of the most relaxing and observational I`d ever had; schools of fish cruised off in the distance, anemone`s wobbled in the foreground and my favourite the cleaner wrasse worked furiously picking off any parasites from hospitable subjects at the cleaning stations. This is the reef working in perfect harmony and with the visibility back up to around 25 metres the big television show I`ve dropped into seems gigantic.

Ecran YouTube : « Bait Reef - Cleaner Wrasse» : 0`57« http://www.youtube.com/watch?v=g5BOxOCo9aw&feature=playerembedded

Partie 15 : Plaisir & Accomplissement + Ambassadeur

This type of trip encompasses so many different things you may be looking for as a traveller, backpacker or tourist - you`re being catered for on all levels and never feel hungry or left out, the snorkelling or diving are as much or as little as you desire and the experience of sailing hard across the wind hanging off the pulpit as the hull slices through the swell simply can`t be beaten.

Ecran YouTube : « Bait Reef Diving aboard Emperors Wings» : 5`28« http://www.youtube.com/watch?v=9jtQ9204zL4&feature=playerembedded#

Partie 16 : Accomplissement + Personnel

By the end of an exhausting day I was three dives more experienced, had gained my next level of certification

Partie 17 : Plaisir + Personnel

and was a very happy man...and that was before another cracking meal arrived on the table.

As we arrived back in the marina and prepared to leave it felt like the end of a true adventure. I`d made lots of friends, taken on some challenges, seen some unique sights and really felt a pang of sadness as I unloaded my kit back onto dry land. That`s one for the memory bank for sure.

Partie 18 : Ancrage + Ambassadeur

End of trip location: Abel Point Marina, Airlie Beach Distance covered: 3 days at sea~something like 120kms