Proposition d’un modèle d’intégration de la marque employeur pour travailler l’attractivité employeur. Exemple d'un cabinet de recrutement.par Benjamin Leconte-Caseau ICN Business School - Master 2015 |
BibliographieSources littéraires : Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing research, vol. 34, n°3 p 347-356 Ambler, T. et Barrow, S. (1996). The employer brand. The Journal of Brand Management, vol. 4, p 185-206 Berthon, P., Ewing, M. et Hah, L. L. (2005). Captivating company: dimensions of attractiveness in employer branding. International Journal of Advertising, vol. 24, n°2 p 151-172 Backhaus, K. et Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International, vol. 9, n°5, p. 501-517. Collins, C. J. et Stevens, C. K. (2002). The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment. Journal of Applied Psychology, vol. 87, n°6, p-1121-1133 Dawar, N (1998), Product-harm crises and the signalling ability of brand, International Studies of management and Organisation 28(3), p 109-119 Devendorf, S. A. et Highhouse, S. (2008). Applicant-employee similarity and attraction to an employer. Journal of occupational and organizational psychology, vol. 81, n°4, p. 607-617. Erdem, T & Swait, J. (1998) Brand equity as a signaling phenomenon; Journal of Consumer Psychology, 7(2), p 131-157 Erdem, T & Swait J (2004) Brand credibility, brand consideration and choice, Journal of Consumer Research, 31(1), p 191 Heger BK (2007), Linking the Employment Value Proposition (EVP) to Employee Engagement and Business Outcomes: Preliminary Findings from a Linkage Research Pilot Study, Organisation Development Journal, Vol. 25, No. 2, pp121 Harris , M. M et Fink, L. S 1987. A field study of a applicant reaction to employment opportunities : does the recruiter make a difference ? Personal Psychology, vol 40, n°4 p 765- 784 Kapoor, V. (2010). Employer Branding: A Study of Its Relevance in India. IUP Journal of Brand Management, vol. 7, n°1/2, p51-75 Knox, S. et Freeman, C. (2006). Measuring and Managing Employer Brand Image in the Service Industry. Journal of Marketing Management, vol. 22, n°7/8, p 695-716 Lievens, F et Highhouse, S. (2003) the relation of the instrumental and symbolic attributes to a company attractiveness as an employer. Personal Psychology, vol 56, n°1, p75-102 Lievens, F., Van Hoye, G. et Anseel, F. (2007). Organizational Identity and Employer Image: Towards a Unifying Framework. British Journal of Management, vol. 18, p 45-49 Benjamin Leconte-Caseau 56 ICN 3A Lievens, F. (2007). Employer branding in the Belgian Army: The importance of instrumental and symbolic beliefs for potential applicants, actual applicants, and military employees. Human Resource Management, vol. 46, n°1, p. 51-69. Liger, P. (2007) Le marketing RH, Attirer, motiver et fidéliser les salaries, Dunod, 192 p Marion Devine & Michel Syrett (2014). Managing Talent. Recruiting, retaining and getting the most from talented people, The Economist, 224 p Martin, G., Beaumont, P., Doig, R. et Pate, J. (2005). Branding: A new performance discourse for HR? European Management Journal, vol. 23, n°1, p 76-88 Roy, S. K. (2008). Identifying the Dimensions of Attractiveness of an Employer Brand in the Indian Context. South Asian Journal of Management, vol. 15, n°4, p110-130 Turban, D.B., & Keon, T.L. (1993). Organizational attractiveness: An interactionist perspective. Journal of Applied Psychology, vol. 78, n°2 p 183-194 Sources audiovisuelles : https://www.youtube.com/watch?v=2xH_--bdTD8 https://www.youtube.com/watch?v=qqE4RyXw0mY https://www.youtube.com/watch?v=dr3ZHrQf36E Benjamin Leconte-Caseau 57 ICN 3A |
|