ABSTRACT
Mali is a country which exports exotic fruits on the European
market for grow the incomes of the producers and to fight against the poverty
in rural areas. The conventional mango lives first fruits and vegetables of
export of Mali with a value FOB of about 2 billion CFA francs. To strengthen
this value, the segmentation of the market to reveal the biological mango as a
carrier product.
So state and private initiatives appeared for the organization
and the accompaniment of organic mango supply chain in Mali. This day, the
production and the marketing of the organic mango, which began three years ago
of propped up, are in constant increase every year in spite of some
difficulties and constraints as lack of adequate infrastructures, the absence
of national structure of organic certification, The incapacity of the financing
of the actors of the chain, etc.
Having characterized the markets of destination of the organic
mango of Mali in terms of statutory and commercial requirements, the present
study kicked away the medium-term perspectives of the European market of mango.
It seemed that the demand of the European market in biological mango is in
growth since about ten year. But this growth is eased by the absorption
capacity very limited by the niche market organic mango and the emergence of an
ecological movement defending the consumption of fruits among which the
production and the marketing have little imprint carbon on the environment.
To position well on the segment of niche biological mango,
Mali must be competitive in front of the competition of countries Latino
American even countries of her under region as the Burkina Faso, Côte
d'Ivoire, etc. In western Africa, companies Burkinabe are positioned well on
niche markets organic and organic-fair trade mango thanks to their strategic
partnership with the companies of import and distribution of the European
countries and their management of the quality of the product.
After the current diagnosis of the organic supply chain mango
of Mali, a study Benchmarking was made in the Burkina Faso and Morocco to be
inspired by key factors of success and the best practices to reveal and correct
the distances from competitiveness of the supply chain organic mango of Mali.
In the stemming from the results of this study, a plan of competitiveness is
proposed to position better the supply chain organic mango of Mali on the
European market.
v
TABLE DES MATIERES
i) Remerciements
ii) Avant propos
iii) Résumé
iv) Abstract
v) Table des matières
vi) Liste des graphes, figures, photos, acronymes
Introduction générale .1
1. Objectifs .2
1.1 Objectif général 2
1.2 Objectifs spécifiques 2
2. Hypothèses .2
3. Méthodologie .3
3.1 Recherche bibliographique et
diagnostic actuel de la chaine d'approvisionnement
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mangue bio du Mali
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3
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3.2 Étude benchmarking
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3
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3.3 Analyse et interprétation des données
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.3
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3.4 Post étude benchmarking
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.4
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Partie I : La mangue biologique du Mali et ses marchés de
destination
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5
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Chapitre 1 : Brève présentation du Mali
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6
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1. Situation géographique
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..6
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2. Environnement socioéconomique
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..7
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Chapitre 2 : Généralités sur la mangue
biologique
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8
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1. Systématique de la mangue
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8
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2. Histoire de la mangue
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8
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3. Caractéristiques agronomiques du manguier
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.9
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4. Zones d'étude et conditions agro climatiques
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...9
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5. Aléas sanitaires
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10
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6. Typologie des vergers de manguier au Mali
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11
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Chapitre 3 : Les marchés de destination de la mangue
biologique 12
I. Introduction .12
II. Objectifs ..12
III. Méthodologie ..12
IV. Résultats et discussion 13
1. L'étendue du marché mondial de la mangue 13
1.1 Le marché de mangue en Union Européenne 14
1.2 Le segment bio 15
2. présentation des acteurs de la chaine de distribution
de la mangue bio 18
2.1 Les importateurs/distributeurs 18
2.2 Les grandes et moyennes surfaces 19
2.3 Les magasins spécialisés en produits bio 20
2.4 Les autres acteurs 20
3. La dynamique du marché européen de mangue 21
vi
3.1 Le segment bio 26
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4. Le diagnostic de la situation courante par rapport à la
dynamique du marché de
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mangue bio
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28
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5. L'évolution de la tendance du marché
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28
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5.1 Le segment bio
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29
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6. Les perspectives de marché pour la mangue bio
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30
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Partie II : Analyse des chaines d'approvisionnement mangue
biologique
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.32
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