IV.1.7.3. The television audience
We note that television is a medium that continues to be
popular despite the time. Our study reveals that 77% of respondents watch
television. It is a good medium to communicate. However, the study suggests
insertion during the weekend because 65% of those concerned watch television
from Saturday to Sunday. The best insertion should be between 6 p.m. and 9 p.m.
on RTI1, which is the channel most followed by television enthusiasts (29%) at
the time of the television news (29% of the most watched programs).
IV.1.7.4. Internet use
Almost all of the respondents use the internet, ie 99%.
According to the data of the study, they connect for the most part every day
(96%), from Monday to Sunday with a small preference for the period between 6
p.m. and 9 p.m. (25%). In addition, we note that all Internet users are on
social networks with a clear preference for WhatsApp (59%) and then Facebook
(20%). When it comes to sites, 90% of internet users prefer Google. For better
digital communication, the company should favor a social-medial strategy and
boost its natural referencing on Google.
40
IV.1.7.5. The radio audience
The radio is only listened to by 51% of our respondents. It is
therefore not the ideal medium to hit a target with the characteristics we have
recorded. Nevertheless among the 51% who listen to the radio, 27% listen to the
National radio14, 32% RFI radio, 9% JAM radio, 13% Al-bayane and 19%
other radio channels.
IV.1.7.6. The press audience
This study reveals that half of the respondents do not read
the press. The press is not the best communication medium for us according to
our objectives. In addition, we note that the newspaper the most read by our
sample is Fraternité matin with 52% while the favorite magazine of our
sample remains Jeune Afrique, ie 64%.
IV.1.8. Checking hypotheses
The table below makes it possible to confirm or refute the
hypotheses made.
Board 1: Verification of hypotheses
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Confirmed hypotheses
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Hypotheses invalidated
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communication is a fundamental tool
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for establishing the reputation and
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image of any company.
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the Polytechnic Language Center has
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never officially used the means of
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communication to make itself
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known.
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the services of the structure are not
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known to the public.
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Source : Student, 2020.
The hypotheses contained in this table provide answers to
certain questions formulated at the level of the problem. Indeed, when asked
why the structure is not known, we affirm that it is because it has never used
official means of communication to make itself known. As to the question of how
his communication was organized, we say that it was organized in an informal
way.
14 Term used to refer to Côte d'Ivoire radio.
IV.2. 41
Participating observation results
With the participant observation method, we observed
dysfunctions in the communication of the Polytechnic Language Center. A first
observation concerns the periodicity of communication actions. The structure
only communicates on the occasion of the English exam certification sessions.
It simply displays two visuals on its premises to inform students.
This also raises the problem of the location of the supports
because the managers of the Center do not take this aspect into account.
Normally, posters should be placed where students spend the most so that the
majority can see the communication tool. Moreover, the fact of using only two
posters shows that communication, in itself, was not a priority for the
Center.
Furthermore, the posters used do not bear the name of the
Polytechnic Language Center, but rather that of the accreditation structure.
Thus, there are a large number of clients of the Center who do not know his
name. They just call it the language lab.
Finally, within the structure, there is no communication
service. Those responsible are language teachers at the INP-HB. They are
concerned with class hours more than developing communication action.
IV.3. Environmental diagnosis results
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