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Organisation de la fonction marketing au sein d'une administration publique: application au ministère des relations extérieures du Cameroun (minrex)

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par Boris D. SOUOP KAMGA
Institut des Relations Internationales du Cameroun (IRIC) - Master 2 Relations Internationales spécialité Marketing International 2009
  

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BIBLIOGRAPHIE

A - OUVRAGES GENERAUX

n Butler P., Collins N. (1995), «Marketing public sector services: concepts and characteristics», in Journal of marketing management, 11(1-3), pp: 83-96.

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n Drucker Peter F. (1954) The practice of management, Harper and Row, New York.

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B - ARTICLES

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n Connolly Michael (1991) Editorial: marketing, Public money and management, 11(2), 5-6.

n Djelic Marie-Laure (2004) L'arrivée du management en France : un retour historique sur les liens entre managérialisme et Etat, in Politiques et management public, 22(2), 1-17.

n Dunleavy Patrick, Hood Christopher (1994) From old public administration to new public management, Public money & management, 14(3), 9-16.

n Dwyer Robert F., Schurr Paul H, Oh Sejo (1987) Developing buyer-seller relationships, in Journal of marketing, 51(2), 11-27.

n Egan John (1999) Political marketing: lessons from the mainstream, in Journal of marketing management, 15(6), 495-503.

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n Jaworski Bernard J., Kohli Ajay K. (1993) Market orientation: Antecedents and consequences, in Journal of marketing, 57(3), 53-70.

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n Louppe Albert, Hermel Laurent (2002) Marketing et situation de crise, in Revue française du marketing, 186(1), 5-21.

n O'Cass Aron (1996) Political marketing and the marketing concept, in European journal of marketing, 30(10/11), 37-53.

n O'Shaughnessy Nicholas (2001) The marketing of political marketing, in European journal of marketing, 35 (9/10), 1047-1057.

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n Olinga, A.D. « L'intelligence de l'inertie », in Patrimoine, Mensuel de la culture et des sciences sociales, Yaoundé, n°0064, février 2006, pp.10-11 ;

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n Pegnato Joseph A. (1997) Is a citizen a customer? In Public productivity and management review, 20(4), 387-394.

n Pr Bruno Bekolo-Ebe, «La crise, l'Afrique et le grand marchandage », in Cameroon Tribune,
N°9260/55459 du 6 Janvier 2009 pp26-27 et « Retour à la politique des grandes ambitions.

n Pr. Bruno Bekolo-Ebe, in Cameroon Tribune du 13 Avril 2009, interview p4 ;

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n Stewart John, Walsh Kieron (1992) Change in the management of the public sector, in Public administration, 70(4), 449-518.

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n Walsh K. (1991), «Citizens and consumers: marketing and public sector management, Public money and management», in European journal of marketing 11(2), pp9-15;

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n Walsh Kieron (1991) Citizens and consumers: marketing and public sector management, in Public money and management, 11(2), 9-15;

n Walsh Kieron (1994) Marketing and public sector management, in European journal of marketing, 28(3), 63-71.

n Weld Louis D.H. (1917) Marketing functions and mercantile organizations, in American economic review, 7(2), 306-318.

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