BIBLIOGRAPHIE
· Don Peppers et Martha Rogers, Le one-to-one,
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· Don Peppers, Martha Rogers et Bob Dorf, Le one-to-one
en pratique, 1999, Editions d'organisation
· Jean Brilman, Les meilleures pratiques de management,
2001, Editions d'Organisation
· B. Sharp et A. Sharp, Loyalty programs and their
impact on repeat purchase loyalty patterns, 1997, International journal of
research in marketing
· Christophe Benavent, D. Crié et Meyer-Waarden,
Analysis of the efficiency of loyalty programs, 2000, German
conference about retailing and distribution in Europe
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