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Fidélisation de la clientèle et concept «service de qualité » dans les entreprises au Rwanda. Cas du Centre Pastoral Notre- Dame de Fatima (CPNDF ) entre la période de 2008 à  2010

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par Consolée NYIRAHABINEZA
Institut d'enseignement supérieur de Ruhengeri Rwanda - Licence en gestion des entreprises 0000
  

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B.8.2. Occasional customers B.8.3. Transient customers B.8.4. Europeans

B.8.5. Africans

B.8.6. Couples

B.8.7. Groups

B.9.

From the previous classification, who cause problems more than others? B.9.1. Regulars

B.9.2. Occasional customers B.9.3. Transient customers B.9.4. Europeans

B.9.5. Africans

B.9.6. Couples

B.9.7. Groups

B.10.

What to do when dealing with a client who gets upset? B.10.1. I must ignore him or her and focus on other customers B.10.2. I offer a bonus to calm him or her down

B.10.3. I call Manager

B.10.4. I try to talk to him or her to calm him down

B.10.5. I listen him or her only

B.10.6. I yield to his or her whims

B.10.7. I try other techniques

B.11. Freely, could you suggest some measures to improve the quality of the customer service?

C. QUESTIONNAIRE SPECIFICALLY DESIGNATED TO CUSTOMERS

C.1. What is the language of your expression?

C.1.1. French C.1.2. English C.1.3. Kinyarwanda C.1.4. Swahili

C.2.

What kind of clients do you think to be in this Centre? C.2.1. A regular

C.2.2. An occasional client

C.2.3. A transient clien

C.3. What do want here?

C.3.1. The Restaurant - Bar

C.3.2. The meeting room and conferences C.3.3. The Garden

C.3.4. Rooms

C.3.5. Internet-CaféC.3.6. Camping site

C.3.7. Recollections and pastoral trainings C.3.8. Library

C.3.9. Art Shop

C.4.

How do you find the prices here? C.4.1. Low

C.4.2. Reasonable C.4.3. High

C.4.4. Very expensive

C.5. D o you like the manners of the staff at the Centre on customer relation management» ?

YES NO

If Yes why?

If No why?

C.6. Are you satisfied by services received here?

YES NO

C.7.

How do you appreciate the service you received here at Centre Pastoral de Fatima? C.7.1. Poor C.7.2. Good C.7.3. Average C.7.4. Excellent

C.8.

Have you done a passage in the recent past here in between 2008-2010? C.8.1. Never C.8.2. One time C.8.3. Two times C.8.4. Three times C.8.5. More

C.9. Do you think the efforts made here in terms of "quality service" invite you want to remain loyal faithful to the Centre?

YES NO

If Yes why?

If No why?

C.10. Do you think you can invite your friends to come here?

C.10.1. Favorable opinions C.10.2. Unfavorable opinions

C.11. Could you suggest some measures to improve the quality of customer service in this Hotel?

XIV Annexe 3 : Questionnaire destiné aux employés et aux clients rédigé en Kinyarwanda

IBIBAZO BIGENEWE ABAKOZI N'ABAKIRIYA BA CENTRE PASTORAL NOTRE
DAME DE FATIMA DE RUHENGERI

Bwana, Madamu, Madamazela,

Mu rwego rwo gusoza amasomo yacu mu Ishuri Rikuru rya INES rya RUHENGERI, twifuje kandi dukurikije amabwiriza y'iryo shuri, gukora ubushakashatsi muri iyi Centre. Ubushakashatsi bwacu rero twabugeneye kwerekana uko iyi Centre yakira kandi ikabasha gutuma abakiriya bayo bayinambaho. Ubushakashatsi bwacu twabwise : «LA FIDÉLISATION DES CLIENTS SELON LE CONCEPT «SERVICE DE QUALITÉ» DANS LES ENTREPRISES AU RWANDA. Cas du Centre Pastoral Notre Dame De Fatima entre la période 2008-2010». Muri make, turashaka kumenya niba abakiriya b'iki kigo cy'ubucuruzi, hagati y'umwaka wa 2008-2010 baba barishimiye uburyo bafatwa ku buryo bakomeza kuza hano, bityo ikigo kikabyungukiramo ndetse n'igihugu cyacu cy'u Rwanda kikarushaho gutera imbere muri uyu muco wo gufata neza abakiriya. Ubushakashatsi buzadufasha kubona ingamba zihamye zo guteza imbere umuco wo kwakira neza abakiriya muri uru rugamba rwo guteza imbere igihugu cyacu. Tubasabye ubufasha rero kugira ngo tubashe kurangiza neza uyu murimo twatangiye kandi tubijeje ko amakuru yose muzaduha tuzayakoresha gusa muri ubu bushakashatsi. Ni ukuri ubufasha bwanyu turabushima.

Nyamara mbere yo gusubiza, mwabanza mukita kuri izi ngingo :

· Ni byiza ko usubiza yakubahiriza umwanya wamugenewe ;

· Shyira agasaraba mu kazu kabigenewe.

NYIRAHABINEZA Consolée

XV

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