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RESEARCH PAPER: ENTREPRENEURSHIP
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ENTREPRENEURIAL AUDIT
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BY
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PONCE KOKOU (920402102)
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MAGISTER COMMERCII IN BUSINESS MANAGEMENT
SUPERVISOR
DR D GROENEWALD
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[30/05/2011]
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TABLE OF CONTENTS
PAGES
1.
Introduction.........................................................................................................4
1.1. Personal
introduction.......................................................................................4
1.2. Content of the
portfolio.........................................................................4
2. Appreciative reflective
report....................................................................5
3. Personal development
plan......................................................................7
4. Entrepreneurial audit of one world human
capital..............................................8
4.1. Outline of the
company...................................................................................
9
4.2. Critique of the company core business
model.......................................12
4.3. Entrepreneurial intensity of the
business................................................15
4.4. Marketing assessment of the
business..................................................17
4.5. Critical resources required to effectively capitalise on
the key
Opportunities......................................................................................18
4.6. Assessment of the business cost
structure..........................................21
4.7. Core competencies of the venture at the present
time.......................... 21
4.8. Traits and characteristics associated with the
entrepreneurial personality
to senior executives of the
organisation................................................23
4.9. Critique of the dominant management style in the
business....................24
4.10. Critique of the structure of the business and its
support/
constrain of
entrepreneurship..............................................................26
4.11. Critique of the business control
system...............................................27
4.12. Organisational rewards and evaluation of
employees............................27
4.13. Hiring practices from an entrepreneurial point of
view...........................28
4.14. Critique of the organisational
culture...................................................28
4.15. Identification of two innovation champions in the
business..................29
4.16. Analysis of the level of bureaucracy within the
company..................... 30
4.17. Description of the open-communication
environment...........................31
4.18. Employees' perception of
change.......................................................31
4.19. Toleration of failure within the
company...............................................32
4.20. Most entrepreneurial organisational achievement in the
past two years..32
5. Conclusion and
recommendations...........................................................32
6.
References.............................................................................................36
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