On the revenue side, they have identified synergies in
a number of areas.
First and foremost they have taken advantage of the
combined strengths of their two airlines, their market position and, above all,
their respective hubs, Schiphol and Paris-Charles de Gaulle.
Their strategic priority should be to simultaneously
reinforce the potential of Paris and AMS and not to develop one at the expense
of the other. In their agreement, they made a contractual commitment to ensure
fair development between the two hubs. Not because they wanted to reassure
people, but because it was the smartest solution from a strategic viewpoint.
Air France and KLM have built it strategy on an
integrated network around their two hubs using their two separate brands. This
means they can offer their European customers a choice of over 100 long-haul
destinations and, for their non-European customers, the best possible
connections through their two hubs to more than 150 European destinations.
Results and next major challenges
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