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Développer et moderniser son pays par l'acceptation de la mondialisation touristique. L'exemple de Dubaà¯.

( Télécharger le fichier original )
par Laurent Manier
INEAD - Bachelor en Marketing  2012
  

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Annexe 29 : Le développement à Dubaï.

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The Dubai Mall

Hering became the most populous city in the U.AE,iii. uul:l I.g more than a third al the urban population and targeting around 15 million louriats by 2010, Dubai requires a shapp
·ng mall ofd size and standard to accommodate such glowlh The Dubai Mall will surety do pal that

Part of a city within a city, when it opens at the and of 200811. will boast the worlds tallest tower. the worlds largeal retail devéIDptrrent and the world's largest gold souq- There will also be a state-of-the-eft cmeplex, en Olympic-sued skating anis mothern and kids world and cyher coda

With the UAE GDP per capita ranking amongst the top 30 in the world, there will he no snolagc of chants for this preshgeus and exciting development

Bull Dubai

The world's tallest bower (currently standing at mar 575m and set to ace even mare) will combine residential, cgrnmercial, hotel, entertainment and leisure facilities. Nis seen as a beacon of progress, offering seven-star luxury living, four pods and an observation platform with unrivalled views of the city.

The Arrr.ani Hotel, the first cd its kind, will benefd?rom the designer's home furnishing line, the Amara Casa, which creates e clean elegance throughout the .nter
·rr-There will 954 be 144 suites in the ,arrnani Residences.

The area of downtown Dubai around the tower is aimedy feeling likO a wbtarrt commonly and is set toga from Strength to strength-Flamed pedestrian boulevards and water features plus lush green spaces will make this entire region of the city a popular and enjoyable place to hue. work Or play.

Atlantis The Palm

Rising proudly from the outer crescent at the world's largest manmade island, The Palm Jumeireh. Atlantis vil! otter 1,5(10 guests ocean-iherred acccrnmodalion et the Royal Towers, plus around 16 restaurants. bistre and cafes and extensive meeting facil.ties.

Within its 120 acres, it will oho be home to one of the largest

o pen-an marine hatntats in the world, the Ambassador Lagoon. and a 42-at re water park Aquasenture. Started in December 2005 and due tar completion in late 2008, the design will reflect the myth of Atlantis in its lowering aiches and Arabesque domes and spires. The estimated

e ast of the total rtevd, ppment will be in the region of £704 million.

The Palace, The Old Town

Ducar town Sul] Dubai is lionne lc bre eeeently opened Sofitet which fuses the charms of an Ilrabian palace with the intimacies of home. Among the 242 rooms are 81 sentes all with kascanies avertookiog the lake or The Old Town Island. A personal butler aerate has teen assigned to e.ey roam should guests not wish to enjoy the cavern-like irrteriOr of The Argentine Gall Or the lakeyde Thai restaurant Thiptere. The Palace else offers the first LeSps in the Middle East providing Monsoon showers. traditional Hammams (Turksh baths) and specialised treatment suites.

· Al Sabra Desert Resort

Nth.- _ Jr
·h and Sound strew in its 1,200-
spectaiorar
·rpli Liisrc sr..ge .sr.L in January 2007. the Al Sahra Desert Resort will soon open its doors to residents- Thirty minutes from the heart of Dubai, it is part of the Dubailand complex, end is halt in the style n° an ancient Arabian settlement

InterÇontjrrgntal Hotels l roue

Within Itie r.i4d three year; ;Hl; nelping to increase Dubai s expected tourism boom by developing 11 hotels in the city, incvrpceafing 5,004 rooms. They inckide three in the new Dubs! Festival City! the Intercontinental Dubai Festival City opening this month located on Dubai Creek; Crowne Plaza Dubai Festiva) City; and the inter :ontinentel Residence Suites Dubai. Festival City fat which bookings are now being taken for November 2007 onwards.. IHG has also Just launched its first limted service hotel in the Middle Eau; Express by Holiday Inn and et the end Of QV/Swill open their Steybrdge Suites Bur Dube!. allowing clients an extended stay in e ono-bedroom
· or studio suite with kitchen area.

Other hotels recently opened:

· Southern Sun, Al kt ;:,.n

· Four Seasons Gull Liu

· Ruf les Dubs,

Other hotels opening in late 2067.$;

· Ihrr F.rnrerp,cl
· hotels

· Rrrz
·Carlten, Dubai International Finance City

· Hilton Jumeireh Beach Residence

· Sefitel Hotel $ -Resort

· Eight hotets on The Palm Jumeirah

· Conrad Hotel Dubai, Sheikh Zayed Rand - Hotel JAL Tower Dubai. Sheikh Zayed Road

· Bavaria Execu1we Suites. Sheikh Zayed Road

· Desert Palm Dubai Polo Club

111.Iricil
·Iia rrliFniunr'MR 71

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