Annexe 24: Donnees du tourisme à Dubai.
125
126
Annexe 25 : Données tourisme à
Dubaï.
011liddi. Passport
Health and Wellness Tourism in the United Arab
Emirates
Category Briefing 105 Apr 2011
CATEGORY DATA
Table 1 Number of Hotel/Resort Spas: Units
200.5-2010
|
Outlets
|
2005
|
2006
|
2007
|
2008
|
2009
|
2010
|
|
- Hatel{Resart Spas
|
57.0
|
61.0
|
65.0
|
71.0
|
175.0
|
178.0
|
Source: Euromonitor International from official
statistics, trade associations, trade press, company research, trade
interviews, trade
SOU FEE
Table 2 Health & Wellness Tourism Sales by Category:
Value 2005-2010
|
AED million 2065 2006 2067
|
2009
|
2009
|
2010
|
|
Medical Tourism
|
4,121.2
|
4,218.7
|
4,345.0
|
4,542,0
|
4,630.0
|
5,100,0
|
|
Spas
|
814.7
|
854.5
|
897,7
|
943.8
|
1,017.9
|
1,068,0
|
|
- Destination Spas
|
-
|
-
|
-
|
-
|
-
|
-
|
|
- Hotel/Resort Spas
|
789.9
|
827.7
|
868.7
|
913.4
|
986.7
|
1,035.5
|
|
- Other Spas
|
24.8
|
26.8
|
29.0
|
30.4
|
31.2
|
32.5
|
|
Other Health & Wellness
Tourism
|
13.5
|
14.8
|
16.2
|
18.5
|
18.8
|
19.0
|
|
Health & Wellness
Tourism
|
4,949.4
|
5,088.0
|
5,258,9
|
5,504.3
|
5,666,7
|
6,187.0
|
Source: Euromonitor International from official
statistics, trade associations, trade press, company research, trade
interviews, trade sou FEE
Table 3 Spa Consumer Markets: Domestic Tourism
200.52010
'000 trips 2005 2006 2007 2009 2009 2(
300.0 375.0 425.0
Source: Euromonitor International from official
statistics, trade associations, trade press, company research, trade
interviews, trade Courtes
Table 4 Spa Consumer Markets: Arrivals
2005-2010
|
'000 trips 2665 2006 2007 2006 2009 2010
|
|
Spa
|
850.0
|
950.0
|
1,100.0
|
1,300.0
|
1,514.9
|
1,580.0
|
|
Non-spa
|
6,733.1
|
6,991.9
|
7,374.1
|
7,596.7
|
7,435.4
|
7,606.1
|
|
Total
|
7,583.1
|
7,941.9
|
8,474,1
|
8,896.7
|
8,950.3
|
9,186,1
|
Source: Euromonitor International from official
statistics, trade associations, trade press, company research, trade
interviews, trade
127
128
129
129
Annexe 26: Promotion pour visiter Dubai.
Special Report; Dubai
Travel agencies are reporting mixed success for Dubai hotels'
attempts to stimulate business, as the emirate carried out an exclusive survey
with TTG readers to find how it could better service agents.
Rupert Murray and Martin Ferguson report
Dubai discounts
could backfire
aarhdaivh nlafr,F -. -- 1PFrrnpp~at7'
~r
Searebig fora by` i searciwsfor hotels
in Dubai have risen by 570% slate the state
·hackenJcompany Dubai
World's debts sparked a financial crisis In the emirate,
accarding to Hotelscom.
The wetasite said that in the first half Of
2444, the average price of a five-star hotel room in Dahai was /174
per night but this will have dropped by 17% in January 2410 - equivalent to a
12in saying for a week-long stay.
Alison [Duper. Hotels.rom's director of communications. said.
"Dubai Is great value at the moment:
"There are SOME fantastic prornotioal5 from hoteliers in the city
as they try to attract customers."
ravel agencies have peen bombarded with special
ofiers and discounts For holidays
to Dubai - but fear customers
will hold off until even better
deals materialise.
Fiee
·Stdr hotels, including the recently opened Atlantis
The Palm, have been Contacting ageots ofleriog up to 50% aft rates in
a desperate attempt to sell inventory for 2010. asreported by TTG
last week (Aittuovit,
Luxury operator IF [tribe contacted agents on Monday to tell them
a seven
·night stay al Atlantis. including Emirates flights: wasEI,5o13
cneaper than the prewou5 week.
Agents were unanimous that the price reduc
· tiecis were
good Mel some found that Customers were delaying making bookings, believing
prices would fall Further in the new year.
Janet Whittingham, retail development manager at
Si Andrews Travel in Bolton. said! -One of our regular Dubai clients
admitted he bad seen deals online acid lord us he was going to wait for the
pride to fall further before booking.
"'They recognise What a good product Dubai is aril want lo obtain
the best possible deal"
14 1.1k 1.1.1.2.2009
Jo Gardiner. a Travel Counsellors agent hayed in oxford end
one of the agents who completed tTG's Dubai survey, said she was facing
e raft of cancellations by clients '
on low deposits because
they believed they would gel a better bargain lacer_
llent5 have cancelled with e view to rebooking when prices Fall,'
she said.
"They wilt come down, so it§ probably
rigid for them, tea it's a pain for me."
Gordon Metcalf of Ryedale Travel said he had had to reassure
clients about Dubai s economy.
"We have been reessurfng people. but as a destination Dubai needs
to make Itself more appealing in terms or its prices and packages."
5iobahn McCr y of Anderson Business Travel said hotel rates
were failing but air fares had
yet to fallow snit sa price outs were not yet haying a big
impact_ henM[Hab. managing director of The Travel comparty Edinburgh, said
agents were Ind strong position as suppliers in Dubai would do "whatever it
takes" In retain market share. "They don't look at profit as we do. They'll
slash prices and wait for the economy to re
· cover.
Consumers will go for it if They could nui afford it before:"
Agents spell
out their Dubai
highs and lows
OU AI'S TOURISM authority has turned to TTf, readers to find out
how it can hest reach agents: More than 450 readers took the opportunity to get
their views across to Dubai Tourism and Commerce Marketing UK & Ireland
director lan Scott's office by filling in the online Survey. Here he responds
to the issues they raised!
Ql Which market segments da you sell to? Dubai has invested a
great deal in promoting its variety, so Scott vas pleased to see agents sell-mg
to singles, Couples. honeymooners and families. and pushing sport and wellbeing
breaks:
"I knew couples would come out on lop 191.4%) but it's great to
see familles toile the second spot (g1.7%t," he said. "We have
some work to do to push spa/wellbeing break-S Id8.840 further as the
offering we have is world class, and af50 our extensive range of sporting
· occasions and activities breaks /443%).-
44:796)
130
131
132
Annexe 27 : données sur les différents
événements à Dubaï.
f awrsc snrracuurrs
|
unneV füCV trnrrafes
|
|
TOURIST ATTRACTIONS IN THE UNITED ARAB
EMIRATES
HEADLINES
· Tourist attractions registers retail value growth of 3%
in 2010 to be worth AED775 million
· Performance of tourist attractions remains positive iu
2010 driven by domestic tourism, popularity of leading attractions and opening
of new attractions such as the Ferrari Theme Park in Abu Dhabi
· Dubai Shopping Festival and Dubai Summer Surprises remain
the largest and most important tourist attractions in the UAE
· The fastest growing category in tourist attractions in
ternis of value in 2010 is zoos/aquariums with retail value growth of 8%,
followed closely by art galleries
· Tourist attractions expected to grow by a constant retail
value CAGR of 6% over the forecast period to be worth AED1 billion by 2015
TRENDS
· The Dubai Shopping Festival in 2010 ran from January 28th
to February 28th during which 6.000 retailers, the majority of which were gold
and jewellery retailers, showcased their products. According to trade sources,
the event generated turnover of US$2.8 billion. Prizes worth AED2 million were
offered during the festival, which is held annually, and in excess of three
million visitors came to the event. Spending recovered somewhat in comparison
to 2009 when consumer confidence decreased. The Dubai Summer Surprises event
also attracted visitors in 2010, with nearly two million visitors over the 10
week event, which started in July. The DCTM makes huge investments every year
in advertising and promotion of the Dubai Shopping Festival and Dubai Summer
Surprises across the Middle East.
· In 2010, the Ferrari Theme Park was a new addition to
tourist attractions in the UAE. The park was opened in October 2010 on Yas
Island, which became a landmark after the Formula One Race in November 2009.
The theme park offers two new roller coaster experiences, the Formula Rossa and
Fiorano GT Challenge, The Formula Rossa is the world's fastest roller coaster
while the Fiorano GT Challenge is a duelling and racing roller coaster with
Ferrari-style cars, which is designed to simulate a Ferrari racing experience.
The park also features the Speed of Magic, an indoor, 4-D movie experience
about Ferraris. Premium tickets are available, which give visitors access to a
lounge with refreshments and priority on riding attractions. Ticket prices vary
between AED165 and AED375, making it one of the most expensive attractions in
the UAE. All tickets provide unlimited rides on all of the attractions.
· The strongest growth in retail value in 2010 goes to zoos
and aquariums which have always recorded a rather fast growth at 5% CAGR for
the review period. This type of attraction in 2010 has been driven by the
opening of the massive Dubai Aquarium at the new Dubai Mall which opened its
doors late in 2009. The aquarium features a 10 million litre Aquarium tank with
33,000 different species, offering shark dives as well.
· The rising number of art galleries across the UAE
contributed to the strong retail value growth of this category in 2010. Over
2008 and 2009, the number of independent galleries in Abu Dhabi alone increased
from three to six. Among these new art galleries were Acento and Salwa Zeidan.
Acento specialises in Mexican art while Salwa Zeidan focuses on abstract art
and the concept of feminine spirituality. Ghaf Gallery is another leading art
gallery which was opened in 2006. It is a contemporary art gallery, the first
of its kind in Abu Dhabi Al Qibab Gallery is also an extremely popular art
gallery because it specialises in Iraqi and Arab art,
· In Dubai, over 60 art galleries participated in Art Dubai
2010. The fair included the unveiling of artwork by the recipients of the
Abraaj Capital Art Prize for 2010. According to a survey carried out for Art
Dubai 2010 the majority of respondents believed that demand for art would
increase compared to 2009. Also, in November 2010, Abu Dhabi Art was held at
the Emirates Palace, with a host of international galleries from
· Euromonitor international Page 1
Tourist Attractions United Arab Emirates
133
the US, Europe, Asia and the Middle East as well as young.
innovative galleries showcasing emerging artists.
· Christie's in Dubai also continued to act as a local
gateway to international art in 2010 and it is responsible for developing and
overseeing the activities of the company in the Middle East and for providing
access to in-house art experts as well as information on buying and selling at
auction.
· Museums also performed well in 2010 registering retail
value growth of 5%, followed by theatres and theme/amusement parks, with growth
of 5% and of 4% respectively. However, theme/amusement parks continued to
account for by far the largest retail share of tourist attractions in 2010,
with sales of AED604 million. Wild Wadi Water Park remained the most popular
attraction in this category in Dubai in 2010 and Ski Dubai continued to attract
more than a million visitors in 2010. Other smaller attractions such as
Adventureland in Sharjah have also contributed to the growth of this
category.
PROSPECTS
· Tourist attractions is expected to grow by a constant
retail value CAGR of 6% over the forecast period, to be worth AED I billion by
2015, driven by growth in the number of visitors, which is expected to grow by
a CAGR of 2% over the forecast period. The fastest growing category, at a
constant retail value CAGR of 8%, is expected to be historic buildings/sites.
The growth of this category is expected to be driven by developments in this
regard. For example, in Abu Dhabi, efforts to promote the emirate's culture and
heritage will create more interest in historical buildings and sites such as
the Al Jahili Fort, Al Mezyad Fort and Al Hilli Watchtowers among others. In
addition, the Qasr el hosn Palace is undergoing an ambitious programme of
conservation that is scheduled for completion in 2011, when the site will
become fully accessible to visitors as the prime memorial in Abu Dhabi. It is
one of the key landmarks in terms of the history of Abu Dhabi.
· Abu Dhabi will also see significant developments in its
arts and culture scene over the forecast period. The opening of the Guggenheim.
the Louvre and the performing arts centre on Yas Island in 2013 will be a major
milestone in art galleries in Abu Dhabi as a result of which the munber of
artists and art lovers that visit Abu Dhabi is expected to increase
significantly over the forecast period. Rather than to promote just local
artists and local artwork, in Abu Dhabi there is expected to be increased focus
on the promotion of international art across the Middle East. making Abu Dhabi
a gateway among artists to the Middle East. This focus on international art is
with the aim of positioning Abu Dhabi as a global arts hub and enhancing the
international image of this emirate Art galleries is expected to grow by a
constant retail value CAGR of 7% over the forecast period and the number of
visitors to art galleries is expected to grow by a CAGR of 7%.
· Theme/amusement parks is expected to be the second most
dynamic category in tourist attractions in tenus of constant retail value
growth over the forecast period. The completion of Ferrari World Abu Dhabi in
2010 with over 20 rides and attractions is expected to boost the performance of
theme/amusement parks in Abu Dhabi and to attract more domestic and
international visitors. Yas Island Water Park and Warner Bros theme park are
also expected to become major attractions when completed and this will also
benefit theme/amusement parks. (c)wing to these developments, Abu Dhabi is
expected to become a major competitor to Dubai over the forecast period.
Tourist Attractions
|
|
|
|
|
United Arab Emirates
|
Natural Beauty
|
|
|
|
|
|
|
Theatres
|
|
-
|
0.3
|
0.3
|
0.4
|
0.4
|
Theme/Amusement Parks
|
468.0
|
523.0
|
560.7
|
571.0
|
579.0
|
603.5
|
Zoos/Aquariums
|
1.6
|
1.7
|
1.8
|
1.8
|
1.9
|
2.1
|
Other Tourist Attractions
|
49.8
|
64.4
|
72.1
|
72.4
|
72.8
|
73.2
|
Tourist Attractions
|
596.8
|
678.9
|
729.6
|
740.4
|
749.1
|
774.5
|
|
Source: Euromonitor International from official statistics,
trade associations, trade press, company research, trade
interviews, trade sources
Table 2 Tourist Attractions Visitors by Category:
2005-2010
'000 visitors
|
2005
|
2006
|
2007
|
2008
|
2009
|
2010
|
Art Galleries
|
1.1
|
1.1
|
2.0
|
2.1
|
2.2
|
2.4
|
Casinos
|
|
|
|
|
|
|
Circuses
|
|
-
|
|
-
|
-
|
|
Historic Buildings/Sites
|
200.5
|
213.6
|
228.5
|
232.1
|
238.0
|
246.0
|
Museums
|
953.2
|
1,014.2
|
1,085.1
|
1,105.0
|
1,128.0
|
1,131.0
|
National Parks/Areas Of
|
3,478.6
|
3,669.9
|
3,879.1
|
3,906.2
|
3,925.0
|
3,943.2
|
Natural Beauty
|
|
|
|
|
|
|
Theatres
|
|
-
|
1.6
|
1.7
|
1.8
|
2.1
|
Theme/Amusement Parks
|
1,125.0
|
1,181.3
|
1,263.9
|
1,284.6
|
1,295.0
|
1,316.5
|
Zoos/Aquariums
|
430.3
|
460.5
|
487.6
|
490.9
|
493.0
|
502.3
|
Other Tourist Attractions
|
5,100.0
|
5,800.0
|
6,802.7
|
8,355.4
|
7,950.0
|
8,955.0
|
Tourist Attractions
|
11,288.7
|
12,340.6
|
13,750.5
|
15,378.0
|
15,033.0
|
16,098.5
|
|
Source: Euromonitor International from official statistics,
trade associations, trade press, company research, trade
interviews, trade sources
|
|
Table 3
|
Tourist Attractions Sales: Internet Transaction Value
2005-2010
|
|
|
AED million
|
|
|
|
|
|
|
2005 2006
|
2007
|
2008
|
2009
|
2010
|
Internet
|
3.4 3.6
|
5.0
|
6.9
|
7.7
|
7.8
|
- Direct Suppliers
|
1.6 1.7
|
2.3
|
3.9
|
4.6
|
4.8
|
- Intermediaries
|
1.8 1.9
|
2.7
|
3.0
|
3.1
|
3.0
|
Others
|
593.4 675.3
|
724.6
|
733.5
|
741.4
|
766.7
|
Total
|
596.8 678.9
|
729.6
|
740.4
|
749.1
|
774.5
|
|
Source: Euromonitor International from official statistics,
trade associations, trade press, company research, trade
interviews, trade sources
Table 4 Leading Tourist Attractions by Visitors
2005-2010
'000 people
134
2005
|
2006
|
2007
|
2008
|
2009
|
2010
|
Dubai Shopping Festival
|
3,200.0
|
1,300.0
|
2,000.0
|
2,900.0
|
2,600.0
|
3,350.0
|
Dubai Summer Surprises
|
1,510.0
|
1,600.0
|
1,616.7
|
2,100.0
|
1,870.0
|
1,985.0
|
Dubai Ski
|
600.0
|
1,095.0
|
1,185.6
|
1,200.0
|
1,235.0
|
1,125.5
|
Jumeirah Beach Park
|
850.0
|
940.0
|
1,037.4
|
1,045.0
|
1,056.0
|
1,123.0
|
Creek Side Park
|
760.0
|
900.0
|
970.0
|
988.0
|
1,020.0
|
1,028.0
|
Jumeirah City
|
320.9
|
649.7
|
741.0
|
755.0
|
767.0
|
785.0
|
Wild Wadi
|
640.0
|
660.0
|
727.5
|
735.0
|
752.0
|
755.0
|
Jumeirah Mosque
|
323.6
|
646.9
|
673.6
|
680.0
|
698.0
|
705.0
|
Burj AL Arab
|
282.8
|
575.7
|
606.2
|
620.0
|
624.0
|
625.0
|
Sharjah Natural History
|
214.8
|
444.1
|
485.0
|
490.0
|
508.0
|
556.0
|
Museum
|
|
|
|
|
|
|
Dubai Museum
|
411.0
|
430.0
|
485.0
|
490.0
|
540.0
|
548.0
|
Deira Gold Suks
|
227.1
|
460.5
|
498.5
|
520.0
|
525.0
|
531.0
|
|
135
Tourist Attractions
|
|
|
|
United Arab Emirates
|
Villages
|
|
|
|
|
|
|
Dubai Zoo
|
430.0
|
445.0
|
471.5
|
480.0
|
495.0
|
512.0
|
The courtyard
|
197.1
|
394.7
|
417.6
|
430.0
|
438.0
|
442.0
|
Dhow Warfage
|
165.9
|
339.9
|
377.2
|
408.0
|
410.0
|
423.0
|
Bastakia
|
133.2
|
257.7
|
269.5
|
280.0
|
288.0
|
290.0
|
Al Ahmadiya School
|
89.9
|
164.5
|
202.5
|
208.0
|
222.0
|
238.0
|
Halle Village
|
125.0
|
140.0
|
148.2
|
160.0
|
167.0
|
170.0
|
Sheikh Saeed House
|
43.0
|
48.0
|
52.5
|
53.0
|
56.0
|
58.0
|
Other Visitor Attractions
|
538.7
|
399.3
|
300.0
|
336.0
|
242.0
|
321.0
|
Total
|
11,288.7
|
12,340.6
|
13,750.5
|
15,378.0
|
15,033.0
|
16,098.5
|
|
Source: Euromonitor International from official statistics,
trade associations, trade press, company research, trade
interviews, trade sources
Table 5 Forecast Tourist Attractions Sales by Category:
Value 2010-2015
AED million
|
2010
|
2011
|
2012
|
2013
|
2014
|
2015
|
Art Galleries
|
0.1
|
0.1
|
0.1
|
0.1
|
0.1
|
0.1
|
Casinos
|
|
|
|
-
|
|
|
Circuses
|
|
|
|
|
|
|
Historic Buildings/Sites
|
1.2
|
1.2
|
1.3
|
1.4
|
1.6
|
1.7
|
Museums
|
5.3
|
5.4
|
5.6
|
5.8
|
6.0
|
6.2
|
National Parks/Areas Of
|
88.9
|
89.9
|
91.5
|
93.3
|
95.3
|
97.4
|
Natural Beauty
|
|
|
|
|
|
|
Theatres
|
0.4
|
0.4
|
0.4
|
0.4
|
0.4
|
0.5
|
Theme/Amusement Parks
|
603.5
|
642.7
|
687.1
|
737.2
|
795.5
|
856.7
|
Zoos/Aquariums
|
2.1
|
2.2
|
2.3
|
2.5
|
2.6
|
2.8
|
Other Tourist Attractions
|
73.2
|
74.2
|
75.4
|
76.8
|
78.5
|
80.1
|
Tourist Attractions
|
774.5
|
816.1
|
863.7
|
917.6
|
980.0
|
1,045.5
|
|
Source: Euromonitor International from trade associations,
trade press, company research, trade interviews, trade
sources
Table B Forecast Tourist Attractions Visitors by
Category: 2010-2015
'000 visitors
|
2010
|
2011
|
2012
|
2013
|
2014
|
2015
|
Art Galleries
|
2.4
|
2.5
|
2.6
|
2.8
|
3.0
|
3.2
|
Casinos
|
|
-
|
-
|
-
|
|
-
|
Circuses
|
|
|
|
|
|
|
Historic Buildings/Sites
|
246.0
|
261.7
|
279.8
|
303.3
|
330.9
|
360.7
|
Museums
|
1,131.0
|
1,136.7
|
1,146.9
|
1.161.8
|
1,181.5
|
1,200.4
|
National Parks/Areas Of
|
3,943.2
|
3,982.6
|
4,046.4
|
4.123.2
|
4,205.7
|
4,281.4
|
Natural Beauty
|
|
|
|
|
|
|
Theatres
|
2.1
|
2.2
|
2.4
|
2.6
|
2.8
|
3.0
|
Theme/Amusement Parks
|
1,316.5
|
1,334.9
|
1,357.6
|
1,384.8
|
1,420.8
|
1,450.6
|
Zoos/Aquariums
|
502.3
|
522.4
|
545.9
|
572.1
|
603.6
|
636.2
|
Other Tourist Attractions
|
8,955.0
|
9,071.4
|
9,198.4
|
9,345.6
|
9,532.5
|
9,694.6
|
Tourist Attractions
|
16,098.5
|
16,314.5
|
16,580.0
|
16,896.2
|
17,280.8
|
17,630.1
|
|
Source. Euromonitor International from trade associations,
trade press, company research, trade interviews, trade
sources
136
|
|
