Impact of the economic and financial crisis on the luxury sector

• Summary
  
• Acknowledgements
  
• Presentation of the internship
  
• My missions
  
• Impact of the economic and financial crisis
  
• on the luxury sector
  
• Introduction
  
  • 1. Most serious crisis in the sector for decades
    
  • 2. In the grip of the crisis: the example of Chanel
    
  • 3. Different economic consequences according to locations
    
• II. Relative impact on well-established luxury goods
  
• companies
  
  • 1. Luxury armed against the crisis
    
  • 2. Consumers need for luxury
    
• III. How did luxury goods companies respond to the
  
• crisis?
  
  • 1. Adapting to the demand
    
  • 2. New marketing strategies to revise market positioning
    
  • 3. Restructuring programmes to deal with the crisis
    
• Conclusion