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Elaboration of a communication strategy for promoting the polytechnique language centre INPHB


par Oumar KANTÉ
Institut National Polytechnique Félix Houphouët-Boigny - Diplôme de Technicien Supérieur Grade Licence professionnelle 2020
  

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III.1.3. Sampling

From a statistical point of view, a sampling is the set of operations for determining a sample in a survey.

There are two methods of sampling : probability or random methods and non-probability methods.

- Probabilistic methods : the choice of sampling units is made randomly and the probability that a sampling unit is included in the sample is known a priori.

- Non-probabilistic methods : the choice of individuals to be questioned is said to be reasoned, the individuals are not drawn by lot. However, the choice of these individuals respects rules: the sample must have the same characteristics as the source population.

III.1.3.1. Survey frame

The sampling frame corresponds to the total number of elements of the population to be studied from which it is possible to constitute a representative sample. In our study, the sampling frame corresponds to all the people, actors who are interested in language training. We could not have the data on the sector because no census has been conducted before.

1II.1.3.2. Sample size

We call sample, the fraction of a population intended to be studied. The size of the sample corresponds to the number of individuals to be interviewed. Its determination can be made by a probabilistic method on the one hand, or by an empirical method on the other hand. The determination methods are as follows :

- reasoned choice;

- scientific and statistical formulas ; - survey rate ...

As far as we are concerned, we have chosen the non-probability sampling method by reasoned choice with a total of 100 prospects to be surveyed. The choice of this survey rate is explained by : the insufficiency of the means at our disposal for the study, time constraints, the high mobility of the target, the reluctance of certain respondents to the subject. Our hundred (100) prospects will be made up of people interested in language training.

III.1.4. Conduct of the survey

Our field data collection tool is the survey questionnaire. It is an essential collection tool for collecting primary or raw data during a survey.

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III.1.4.1. Survey

The questionnaire is the data collection medium. It makes it possible to record and store all the information collected from the respondents. Its drafting is an important step in the investigation. It must take into account the different objectives of the study to frame the scope of the study. In addition, it obeys a number of rules in order to minimize errors in the results. For example, the questions must be precise and understandable to avoid the risk of voluntary or unintentional bias on the part of the respondent. Without forgetting that these questions must be able to help in solving the problem of the study.

III.1.4.2. Counting of the questionnaire

Once the fieldwork was completed, we proceeded to re-read the completed questionnaires in order to rule out incomplete and inconsistent ones. Then, we were able to complete the codification grid, the structure of which was established taking into account the data processing software that we used, namely Google forms. The data resulting from the analysis using Google forms were subsequently exported to Microsoft Excel either for reprocessing in new tables, or for the establishment of graphs that we sent to Microsoft Word where the final thesis was written.

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