MUSIC PIRACY: A WORLDWIDE ISSUE, DIFFERENT MEANS BUT
SAME RESULTS
Three hundred years ago, ruthless buccaneers hoisting the
Jolly Roger sailed the Caribbean in search of plunder en route from the New
World. Today a new breed of pirates continues to capture its bounty among the
azure seas and swaying palms of Latin America.1(*) These new pirates use another's production, invention
or conception in an unauthorized form resulting in an infringement of a
copyright. This paper discusses music piracy in Peru as an example of how
piracy works in most of Latin America, the legal scheme in Peru that has been
designed to prevent copyright infringement and its enforcement, music piracy as
a universal issue, and recommendations to face this problem.
Concept of music piracy
The term music piracy refers to the illegal
duplication and distribution of sound recordings.2(*)
Peru is a democratic unitary state of 1'285, 216 square km
that ranks the country among the world's 20 largest nations. Peru possesses a
rich culture not only for being heir of the Inca empire which left a legacy of
their wisdom and art all over the country but also for being the principal
metropolis in America during colonial times.3(*) Peru also has an extraordinary variety of ecosystems
in which shelters a wide variety of animals and plants.4(*)
Even with its rich history and great potential, Peru over the
last 20 years has suffered one of the biggest economic crises of its entire
history. Political corruption and terrorist groups, such as Sendero Luminoso
(The Shining Path)5(*) have
been major factors in the establishment and continuation of this crisis. Many
politicians have seen their chief role to be to increase their fortunes at the
expense of the national treasury. Terrorists, who thought violence was the
solution to establish a new social order, created disorder and scared away
national and foreign investment.
Thus, many unemployed found a way to survive the crisis: music
piracy. Even though, it is illegal, piracy continues as a means for Peruvians
to support their families. Street vendors are the nexus between pirates'
producers and customers. The cost of music also contributes to the continuation
of piracy. Street vendors6(*) offer a CD for 3 soles (less than 1 U.S. $) while
record stores in Peru charge an average of 19 dollars per CD.
Modus operandis
Pirates only need a copy of a disc to start production at
plants near their target market. Within a few hours of an original release or
even earlier, pirated products appear, on the market, much more rapidly than
legal editions.
On the other hand, legal industries generally ship albums from
where they are produced by land or sea, slowing delivery. Producers may send
albums by air but this increases their costs. Thus, it is almost impossible for
legal industries to offer their albums as inexpensively as the pirated
ones.7(*)
CD piracy is gaining strength from the advent of a new device
called the CD recordable (CD-R), introduced in 1997.8(*) The CD-R is a home recording
machine, which costs around three hundred dollars, and can easily copy music
and other sounds onto blank CDs for as little as one dollar.9(*) The CD-R is commonly known as a
burner because laser for the CD-R machine burns information onto the CD-R
disc.
Consumers have a right to copy music onto a CD-R for their
personal use. This is a right recognized in the Audio Home Recording Act of
1992 (AHRA).10(*) The
AHRA11(*) does not
prohibit the manufacture, buying, or use of CD-R's.12(*) A different situation arises
when «the burner» is used for commercial purposes.
The Supreme Court in Sony v. Universal City Studios
already decided the validity of personal use of this kind of innovative
devices by consumers. In this case, Sony invented the Betamax video tape
recorder for home use. Universal sued Sony alleging that it infringed
copyright. The supreme Court said: « if Betamax were used to make
copies for a commercial or profit- making purpose, such use would be
presumptively be unfair» but «a use that has no demonstrable
effect upon the potential market for, or the value of, the copyrighted work
need not be prohibited in order to protect the author's incentive to
create.»13(*)
It is interesting to note that CDs appeared in the eighties
but they were not as successful as was hoped due to their high price. Most of
them were made in Japan, they had a high defect rate and approximately one out
of every three discs was discarded before leaving the CD factory. Early on this
led to an industry decision to continue paying recording artists a royalty rate
based on the sale price of vinyl disc (9.98 U.S.$) instead of the higher sale
price of compact discs.14(*) But, in 1989 everything changed. CDs were
everywhere.15(*) As CDs
took over, the major labels acquired their own domestic CD pressing plants and
the defect rate dropped to almost zero so the cost of manufacturing compact
discs dropped dramatically as well. One would have expected the retail price of
CDs to also drop and for the profits to be split evenly and fairly with the
musicians who were making all the music.16(*) However, this did not happen. CD prices have
continued to rise while manufacturing costs have dropped to less than it costs
to manufacture a $9.98 vinyl release.17(*)
Beneficiaries of music piracy
a. There is an obvious benefit to consumers: counterfeited
products are cheaper than legally made alternatives.18(*)
b. Piracy has increased the size of product markets by making
goods available to people who might not otherwise be able to afford them.
According to a retailer in Bangkok «if I sold (the real thing), I
wouldn't even sell 10 percent of what I'm selling now.»19(*)
c. While pirate manufacturing and supply chains are not always
domestic, they are least regional, so a person buying music in Hong Kong could
be supporting a factory in China or Malaysia, with smuggling, distribution and
sales taking place in between.20(*) In the case of Peru, replication of the music is
accomplished locally.21(*)
Victims of music piracy
a. Those most affected by piracy are the music recording
industry. The total global music pirate market in 2001 was estimated to be
worth US$ 4.3 billion against 4.2 US$ billion in 2000. A total of 1.9 billion
pirate recordings, including discs and cassettes, was sold in 2001 up slightly
from 1.8 billion in 2000.22(*) This means that two of every five recordings sold
worldwide is an illegal copy.23(*)
Legal production plants of CDs, which are supposed to work
together with the music recorders, are also involved in piracy. For example,
they may be less strict in adhering to copyright laws when taking orders. This
is due to a surplus of CD production plants; approximately double the
industry's demands. 24(*)
The domestic market suffers the most harm because music piracy
obliges local producers to raise their prices more and more in order to cover
their costs. Local producers are, in most cases, interested in searching for
and producing local talent. This phenomenon not only occurs in Peru, it is
global. For instance, the good news for the Brazilian artists is that the
domestic market consumes 65% domestic product, up from 55% ten years ago. The
bad news is that 90% of the sales of music in the country are pirates.25(*) As a result, domestic music
will die out while the flood of imports continues without a crackdown on
piracy. In the late 1980s in Africa, the government did not enforce copyright
laws and music piracy killed the Ghanaian record industry.26(*)
In this context, it is logical that, the record labels may be
forced to reduce their artist roster because it is impossible to compete
against theft.27(*) It is
likely that they will seriously consider whether it is worth investing if they
know that little to nothing will be gained.
b) The musical artists themselves are also hurt. They lose
royalties they would have received if a legitimate recording had been
purchased. Steven Albimi, an independent record producer who produced «In
Utero» of Nirvana, wrote a very illustrative article about how much money
a band receives to sign with a major record label. He says:
With the help of a video, the album went like hotcakes.
They sold a quarter million copies! (...) The band is now ¼ of the way
through its contract, has made the music industry more than 3 million dollars
richer, but is in the hole $14,000 on royalties.28(*)
Artists must negotiate their contracts in the best way
possible.
Specially, local artists are affected. The international
recording invests hundreds of millions of dollars- up to 15% of its turnover in
some countries - in new talent.29(*) But, lower profits for selling of legitimate copies
means less budget to discover new artists.
In the case of bootleg recordings, they damage the artist's
privacy rights.30(*) For
example, an artist who comes across one of his or her bootlegged performances
might feel as though it does not accurately reflect his or her talents and
should not be heard or seen. There are two reasons behind this: the poor
quality of the recording and the poor quality of the performance.31(*)
Once, David Bowie bought a bootleg video of his own show and
was so disturbed at the quality that he made an official complaint to his
record company and the salesman was arrested.32(*) A spokesman also stated «like all artists,
{Bowie} secretly quite enjoys listening to unauthorized recordings of his
shows, but on this occasion he was concerned about his fans being ripped
off.33(*)
Artists have a disincentive to create music if their
creativity will provide no reward. Pirates will take all of the profits.
Therefore, piracy suppresses creativity, the most precious attribute of man.
This is its most dangerous and far - reaching consequence.34(*)
Luciano Pavarotti reasserted this concept:
»...artists and composers particularly the younger ones will not stand
a chance of creating music in the future if their recordings are simply
stolen.»35(*)
Some artists and commentators believe that copyright is Human
Rights.36(*) Thus, this
right would deserve better protection by the States.
c) Governments lose a great amount of money. Value added tax,
income tax and company taxes would be received if legal commercial transactions
of sound recordings occurred. Pirates affect governments, because the
distribution of pirated goods avoids regular channels of commerce and a state
loses millions in tax revenues. Thus, local governments are robbed of an
important part of their tax base, and local economies are placed in
jeopardy.37(*)
This fiscal loss and the diminished incentives to invest in
the creation of new products leads to less direct and indirect employment in
the entertainment industries and other skilled, high income employment
fields.38(*) A drop in
piracy is directly and indirectly related to the creation of new jobs. Lastly
and on a more general level: piracy holds back economic growth.39(*) Piracy acts as a brake on
investment, growth and jobs. In today's global economy, intellectual property
is an engine of growth.40(*)
d) Although it may sound contradictory, consumers are also the
victims of piracy. The price of legitimate recordings has increased because of
the financial loss suffered by the record industry.41(*)
Piracy affects consumers, who have no redress for fake video
products or virus-ridden software or incomplete audio-CDs, etc. They also do
not receive any after-sales service.42(*)
Moreover, consumers get less diversity and less choice because
of the reduction of artist's roster offered by the record producers.
The state of music piracy in Peru
Peru currently holds the dishonor of being one of the worst
pirates in Latin America.43(*) Latin America itself has been the market where there
was a sharp increase in the number of discs decommissioned.44(*) The recording industry reports
that Peru continues to have one of the highest levels of audio piracy in the
world 45(*) -
approximately 97% in the national market are pirated CDs.
During 2001, the legitimate market industry in Peru sold only
884,000 units, compared to the 5.6 million units sold in 1987.46(*) In 2001, the market decreased
by 44 percent from 1.6 millions unit sold in 2000.47(*)
Estimated trade losses due to record piracy in Peru were $ 57
million in 2001.48(*) Over
recent years, many recording companies (at least 10) have closed because they
could not compete with the overwhelming levels of piracy.49(*) In addition, over 350
businesses that sold legitimate recordings have closed because there is, in
effect, no market for legitimate recordings.50(*)
Music piracy in Peru is so out of control that thousands of
pirated audiocassettes and illegal music CDs are sold in the neighborhood of
Mesa Redonda, the biggest illegal Peruvian pirate market; located in plain
downtown one block away from the Police and the Public Ministry's
headquarters.51(*) In Mesa
Redonda, one can find a complete CD collection including the Red Hot Chili
Peppers, Offspring, Madonna, Placido Domingo, Eminem and Phil Collins. One can
also find local artists like Pedro Suarez, Los Morunos or Los Toribianitos.
There are two kinds of pirates in Peru: large CD's plants and
smaller scale «producers».52(*) The first ones concentrate on pirating music by major
international artists that they can export.53(*) The smaller producers are dedicated to capturing the
market for domestic artists.54(*)
Pirate audio product in Peru appears in all formats -
cassettes, CDs and now mostly CD-Rs. (recordable CDs) Customs figures indicate
that were more than 10 blank CD-Rs legally imported into the country for every
CD sold.55(*)
Legal Regime in Peru
Peru follows the civil law tradition of France and Italy. In
keeping with Peru's civil law tradition, case law is not binding. Similar to
the United States, the judicial system is divided into lower courts, appellate
courts and supreme courts, with some specialized courts in specific areas such
as Criminal, Civil and Family Law.56(*)
Peru's copyright law, embodied in Legislative Decree N° 822,
defines the scope of covered scientific, literary, and works or combinations
thereof. Peru`s 1996 Copyright law covers a broad range of economic rights in
favor of the author/ producer, as well as some of the highest levels of
criminal penalties in Latin America.57(*) This comprehensive legislation raised the level of
protection towards the standards of both TRIPS and the Andean Community
decision 351.58(*)
The Legislative Decree N° 822 created the INDECOPI Copyright
Office59(*) (Oficina de
Derechos de Autor), which has the power to impose sanctions to the violators of
the copyright, but not indemnities for copyright holders.60(*) In addition, this office
administers the National Register of Copyrights where works can be inscribed.
This registration is optional for authors; it`s only a means of publicity and a
proof of former right.61(*) Hence, its omission doesn't harm the full enjoyment
or exercise of the economic or moral rights of authors.62(*)
Rights of authors or titleholders of artistic and literary
works are protected irrespective of their nationality or their domicile.
Copyright is independent and compatible with Trademark and Patent over the same
work.63(*)
Article 5 enumerates the works that deserve protection under
this decree such as: choreographic works, works embodied in phonograms,
sculptures, paintings, architectural works, maps. Also slogans or phrases if
they have characteristics of originality and any other work in the artistic or
literary domain that is original and can be divulged or reproduced by any means
already known or later developed.
Independent of the author's economic rights, and even after
the transfer of those rights, the author has the right to claim to be
identified as the author of a work, except where omission is dictated by the
manner of the use of the work, and to object to any distortion, mutilation or
other modification of his work that would be prejudicial to his
reputation.64(*)
The rights granted to an author in accordance with article 22
of the Legislative Decree N° 822 shall, after his death, be maintained, at
least until the expiration of the economic rights, and shall be exercisable
even by his heirs. The economic rights of the author last for the life of the
author plus seventy years after his death, irrespective of the country of
origin of the work. In joint works, the period of protection will be counted
from the death of the coauthor.65(*) Administrative and criminal actions can be filed at
the same time.66(*)
The Peruvian Criminal Code was modified by Legislative Decree
N° 822 making punishments for infringements of Copyright Laws more severe.
Peruvian legislation is now comparable to legislation such as that of U.S.,
where felonious infringements for commercial advantage or private financial
gain are the reproduction or distribution in a 180- day period of 10 copies (at
least) of one or more copyrighted works with a total retail value of
$2,500.67(*) Such felony
infringement is punishable by a maximum five-year prison term, or fines of not
more than $250,000 ($ 500,000 per organization), or both, for a first offense;
for a second or subsequent offense, the maximum prison term is 10
years.68(*)
Article 217 of the Peruvian Criminal Code establishes for
those who modify, reproduce or distribute a copy of a copyrighted work without
the authorization of the author or the title holder a penalty of not less than
two years nor more than six years in jail, and a fine of 30 to 90 times the
average daily income for most infringements.
For the reproduction or distribution of illegal copies of a
copyrighted work involving commercial purposes or the fabrication or
modification of devices that prevent or restrict to make illegal copies of
works of authorship Article 218 specifies that the sanction is not fewer than
two years or more than eight years in jail and fine of 60 to 120 average daily
income wages.
Article 221 provides the prior seizure of illegal copies and
the devices or means employed to commit the crime. In addition, the law allows
a judge to order a raid where the crime is being committed, at the Public
Ministry's request. In case of a condemnatory sentence, the illegal
duplications could be given to the titleholder whose copyright has been
violated. This delivery won't have the character of indemnity.
However, these provisions are not actually imposed as a matter
of practice by Peruvian judges. In a few cases involving video piracy,
defendants have been issued sentences ranging from one to two years in
jail.69(*) Under Article
57 of the Peruvian Criminal Code, sentences of four years or less are
suspendable. The results in these cases have been that the courts suspend the
defendant's sentence. The only deterrent factor is that the defendant is
prohibited from leaving the country (even this deterrent is suspended
if the defendant files and appeal).70(*)
Copyright Conventions ratified by Peru
Peru is a signatory of the most important conventions
subscribed in copyright matters. In fact, Peru is a contracting party of the
International Union for the Protection of Literacy and Artistic Works (Berne
Convention).71(*) The International Convention for the Protection of Performers,
Producers of Phonograms and Broadcasting Organizations, known as the Rome
Convention subscribed at Rome on October 26, 1961 was also ratified
by Peru on August 7, 1985.72(*)
The World Intellectual Property Organization (WIPO), a
specialized agency of the United Nations, promoted the signature of a new
convention: the Copyright Treaty and Agreed statements concerning the WIPO
Copyright Treaty (herein after the WIPO Copyright Treaty) adopted in Geneva on
December 20, 1996. Peru has been a party of this convention since March 6,
2002. This treaty doesn't prejudice any rights and
obligations under any other treaties.73(*)
Article
20 of this convention established that this treaty would enter into force three months after 30
instruments of ratification or accession by States have been deposited. Today,
this convention is fully effective. 36 countries have already deposited its
instruments with the Director General of WIPO, as was required.
Besides, Peru also has signed
the WIPO Performances and Phonograms Treaty and Agreed Statements concerning
the WIPO Performances and Phonograms Treaty,74(*) on July 18th, 2002.75(*) The contracting parties
subscribed to this convention as a desire to develop and maintain the
protection of the rights of performers76(*) and producers of phonograms.77(*) Both WIPO treaties provide the
basic framework for the transmission of content in e-commerce.78(*) WIPO's copyright treaties make
clear that copyright applies in the digital world as it did in the world of
physical distribution, that record producers have the right to decide whether
and how their recordings should be put on the Internet, and that technologies
which help copyright owners control unauthorized copying should themselves be
protected.79(*)
Finally, Peru is a full member of the General Agreement on
Tariffs and Trade (GATT). The revenue lost to piracy and other intellectual
property rights infringements made it clear that a more effective solution to
the piracy crisis was necessary.80(*) Developed nations classify the lack of international
copyright protection as a trade issue with defined economic effects.81(*) After eight years of
negotiations the Uruguay round of the GATT ended on December 15th,
1993; GATT included an intellectual property agreement called Trade related
Aspects of Intellectual Property Rights (TRIPS). On January 1st,
1995 the World trade Organization (WTO) replaced the GATT, overseeing the same
trade agreement that all WTO members must follow.82(*)
The GATT option to international copyright infringement offers
legally binding obligations, creating a much higher standard of relief by
international agreement than in the Berne Convention, its amendments, or the
UCC.83(*) Under GATT, a
signatory country cannot openly disregard its obligations without the threat of
sanctions imposed by the GATT mechanism.84(*) An offended copyright owner's nation can threaten the
non-complying state with the imposition of the GATT disputes settlement
provisions, which if ignored, can lead to trade sanctions.85(*)
Many developing countries did not and still do not, fully
comprehend the concept of copyright.86(*) Developed countries, such as the United
States,87(*) respond to
the economic injuries they suffer from pirates by using forceful retaliatory
measures such as threats of trade sanctions.88(*)
Enforcement in Peru
A special police unit was created in May 1997 to fight piracy
and other economic crimes, and this unit was trained in Intellectual Property
Rights (IPR) enforcement issues.89(*) However, the police unit trained in IPR is
ineffective in handling street piracy. The IPR industries agree that there is a
need to create a special IPR unit in the police in order to conduct effective
anti-piracy investigations.90(*)
In early 1999, a huge CD plant commenced operations in Lima.
After investigations were conducted by the recording industry, a judge agreed
to issue a search warrant to raid this CD plant, suspected of manufacturing
pirated CD product of major artists for export to Brazil, Paraguay, Bolivia,
Ecuador, and the U.S. At the time of the raid, 125,000 pirate CDs had already
left the plant. The success of this raid was the result of industry's patience
in waiting for the right time to work this case with a judge, prosecutor and
select police officers that were willing to enforce the copyright law. The CD
plant had admitted its problems and has committed to implement strict methods
to protect copyright. 91(*)
Regarding the 1999 and 2000 pending criminal cases, the court
issued five decisions.92(*) In all five cases, the court sentenced the pirates to
two years in prison that were suspended because of the said article 57 of the
Criminal Code.93(*)
Moreover, in April 2000, any copyright Industry associations
in Peru joined with several Peruvian governmental entities in establishing
special commission called the Comisión contra la Adulteración,
Falsificación y Piratería (CONTRACOPIA)94(*) Functions of this commission
include analyzing the problems of each industry sector, proposing solutions to
combat piracy, conducting economic studies on the extent of piracy and
counterfeiting and reviewing current legislation.95(*) Also, CONTRACOPIA has
introduced a bill to modify the criminal code to increase penalties imposed for
intellectual property crimes; the bill proposes sanctions as high as the ones
imposed in the copyright law.96(*)
In June 2001, the Peruvian National Police, raided el Hueco
market and seized more than 1 million CD-Rs, almost 100,00 cassettes, 76,000
jewel boxes, 2 million inlay cards, and over 24,000 pirated music
videos.97(*) These
operations are constantly undertaken every week all over the country.
On November 28, 2001, the Public Ministry and INDECOPI created
a Special IP Prosecutor's Office, and appointed two special prosecutors. Before
that, there was only one IPR prosecutor for the entire country, and this
prosecutor was limited in his jurisdiction to the city of Lima.98(*)
The action of the administrative authority charged with
enforcing the copyright law, the INDECOPI Copyright Office (1st
instance) is promising, and for some of the copyright industries, did actually
improve with respect to running raids.99(*) However, troubles continue with the INDECOPI
Appellate Tribunal (2nd instance), which is slow in issuing
decisions.100(*)
Main problems to combat music
piracy, effectively, in Peru
a. Delay in judicial system. - Under the criminal procedure
code, courts delegate preliminary investigations to prosecutors, but the
prosecutor must consult the court at each step in a case. Even though this
would appear merely to reflect the traditional inquisitorial role played by
judges in Civil Law jurisdictions, and therefore it is unlikely to change
merely for the sake of enforcing Copyright Law.
b. Another problem exists at the prosecutorial level. After
the police conduct the raids, the system breaks down. The prosecutors pursue
few cases through judgment.
c. In Peru and many countries of Latin America, judges have
had very little exposure to technology. Many judges, unfamiliar with the
development of science, may lack a clear understanding of the economic harm
resulting from copyright infringement. Thus, it is a common practice for
Peruvian judges to make an undervaluation of the harm caused to the right
holder. The Judiciary does not appreciate the complexities of calculating
torts, damages and indemnities that are the products of contractual and extra
contractual responsibility.101(*)
d. Peruvian authorities don't make an exhaustive control of
their borders. They permit that illegal products to enter the domestic market.
The contraband of goods is killing the national industry and in this case, is
directly affecting the music industry. Investigations show that every week
thousands of blanck tapes and CD-Rs are smuggled into the country through Tacna
from Chile (Iquique-Arica) and then are distributed for illegal duplication
around the country.102(*)
e. Additionally, music piracy also has been linked to
organized crime and passive tolerance of piracy worsens crime and public
safety. Often money paid for pirate CD's will be channeled into the drugs
trade, money laundering or other forms of serious organized criminal
activity.103(*) Access
to loans is difficult, thus pirates often look to organized crime for funds to
start a «business» in return, mafias use pirate businesses for
laundering money.
In fact, in late 1999 Latin American authorities tore down an
illicit CD- producing factory in Paraguay. Taiwanese nationals employed by a
Chinese organized crime syndicate ran the factory, which produced CD's for the
Brazilian market.104(*)
The Italian mafia, Russian mobs, and Chinese triads are reportedly behind some
of the largest pirating operations in the world.105(*)
f. Music piracy is often considered a victimless crime because
the infractors often come from the working class. Street vendors are people
without a formal job. They do not choose to work illegally in the streets
without benefits such as medical or pension plans. Street vendors perform this
kind of activity because of necessity, as a way of surviving.
At the same time, pirated products are cheaper, so even the
low-income families can purchase music. The general concept of a pirate is that
of a good person who makes music accessible to people and music is
indispensable for Peruvians.
g. There is also a problem of strategy for those who fight
piracy. The authorities pursue only street vendors or producers at small scale.
However, they do not take on the «big fish», the manufacturers at
large scale. Without a rethinking of the strategy of fighting pirates, the war
is already lost.
The menace of Internet
Even though Internet has provided great solutions (to increase
the number of commercial transactions and reduce its costs; to get families and
friends closer no matter the distance; to be better informed about what is
happening all around the world; to make our lives easier to the entire world);
it also has posed the biggest problem to the music industry in its way to
combat and eradicate music piracy.106(*)
Well-funded online services, such as Kazaa,107(*) Music Match, Gnutella or
Audio Galaxy,108(*) have
sprung up. Those business models promote widespread unauthorized copying of
music without permission from or payment to the record companies, composers or
artists that developed the music.109(*) Online piracy is the unauthorized uploading of a
copyrighted sound recording and making it available to the public,110(*) or downloading a sound
recording from an Internet site even, if the recording isn't resold.111(*) Downloading, for personal
use, is not a crime in Peru.112(*) Even so, widespread downloading hurts legitimate CD
sales and the development of legitimate online music services.113(*) While it was enough when one
person could make a copy of a song and give to a friend, now the same person
can upload a song and make it available to millions on the Internet.114(*) Internet piracy is not just
a bit of harmless copying. It' s taking the music created by others and
distributing it around the world without the artists having any choice in the
matter.115(*)
Digital Interactive Fingerprinting116(*) (DIF) seems to be a strong
solution to combat music piracy on line. It is providing the means to trace the
identity of the person who downloads a copyrighted file which appears on an
unauthorized website.117(*) However, it is impractical, almost impossible to sue
millions of people.
The music industry has responded by offering now online music
distribution via Presplay (Sony and Vivendi Universal) and MusicNet (AOL Time,
Warner, EMI, Bertelsmann's BMG, and Real Networks).118(*) The problem that faces these
digital services is that consumers expect the same breadth of selection and
portability that websites as Aimster, Lime Wire and Bear Share offer. Consumers
can find albums on these websites that are not longer in the retailers' stores
because they are out of catalog. It is also questionable how much the consumers
are willing to pay for these services.119(*) To make legal downloading more affordable,
convenient and attractive than illegal downloading is the answer.
Online piracy in Peru is «rudimentary» yet because
access to computers is a privilege that few Peruvians has and access to
Internet is a dream that has not come true for millions of Peruvians.120(*) The situation is similar in
Ecuador, Bolivia and most of the countries of Latin America and it may not
dramatically change for a number of years to come. There is still time to find
a real solution to Internet music piracy.
Universal Problem
As we can see, music piracy does not differentiate between
third world countries and developed countries. For instance, Italy and Spain
occupy the unhonorable sixth and seventh positions in the world's largest
pirate markets. United States has a piracy problem too. In the United States
CD-R piracy increased significantly in 2001: 2.8 million-pirate CD-R discs were
seized, up from 1.6 million in 2000.121(*)
Piracy is an issue worldwide. The problem is the same in
Eastern Europe or in South Asia.
Means used by pirates can vary but the results are the same.
In most countries of Latin America, street vendors favor the rapid increase of
piracy. In the United States, where high technology is available and is
widespread around the country; burners, computers and Internet at home plus
purchases of CD-R's122(*) cause the same damage.
To sign international treaties and to procure enforcement via
raids in Peru or to impose one of the highest fines in the world for copyright
infringement (if not the highest) and to utilize developed devices to detect
piracy in the net by the United States will not provide a 100% effective
solution to this problem. These measures are part of a more integral
solution.
Nowadays, Peruvian authorities are making a big effort
(certainly it could be better) conducting raids more frequently, having a
special police unit that takes care of copyright infringements and increasing
the number of IP prosecutors. However, it is not only with the enforcement of
laws by the Governments that the problem will be resolved.
Piracy exists not only because there are persons who want to
break the law expressly. There are other factors such as the cultural.
Copyright in some countries is a completely alien concept.123(*) For example, many people
ignore that if they have a little business (nothing fancy, something that just
permits the owners to survive) and they play some music to make the customers
and themselves more comfortable, they have to pay a license fee.
Economics is another factor must be taken into account. It is
not that people around the world prefer to purchase a pirate musical edition,
they don't have another choice. Their budget is so tight that the cost of a
«legal CD» is unaffordable. The option that many people have is music
or no music? What would you choose in that case?
Recommendations
Recording Industry Actions. -
- The recording industry must reduce its prices if it does not
want to go out of business. People are willing to purchase CD's for themselves
or to give them as gifts but CDs are not the only necessity in their lives.
CDs have to be marketed at a reasonable price. Consumers want
quality and they don't want to cause harm to all the people involved in the
music business. Alternatively, for the people of low economic resources, the
recording industry should make popular editions at lower cost.124(*)
- The recording industry has tried different
approaches in its goal to defeat piracy. The use of encryption as a means of
protection against illegal duplications is being tried. The results are not
favorable because decryption has been converted in another step on the
modus operandis of pirates. Putting holograms onto the CDs is
another way that has been used to
recognize pirated CDs.125(*) This does not help to eradicate piracy.126(*) Watermarking digital
certifications have also failed in the fight against music piracy. However,
technology offers immense possibilities, there may be a technological solution
in the future.
Government focus. -
- In the absence of a functioning judicial system and with the
inactivity of other governmental representatives, manufacturers must take it
upon themselves to reduce piracy. A good example of self-help is FLAPF
(Federación Latino Americana de Productores de Fonogramas). Affiliated
with IFPI, the FLAPF began a succesful anti-piracy campaign in mid-1996, with
50 people working full-time to combat the problem. The campaign began with a
focus on Argentina, Brazil, Mexico, and Paraguay, with the last being
identified as the worse case.127(*)
Peruvian authorities lack the capacity to deal with this
problem and the Peruvian Government does not have the economic resources to
train adequately its personal involved in the fight against piracy. Other Latin
American Governments face a similar situation. The RIAA, the FLAPF and/or the
IPFI can offer training to judges, prosecutors and police in order to expedite
criminal prosecutions for piracy.
- Online Piracy in not a major problem in Peru or in most
countries of Latin America. . The Peruvian Congress must enact Internet p1iracy
legislation before it becomes a serious challenge. In the meantime, the
recording industry and others affected by piracy must work towards a more
efficient solution. A solution that prevents infringement without restricting
access, in order to avoid an open conflict with consumers.
- As long as there is consumer demand for pirated prices,
counterfeiting will exist at some level. The best way to combat effectively
piracy is to educate consumers, to create a customer's culture.
- Piracy is a threat to countries' development. It discourages
innovation by rewarding imitation. Intellectual Property infringement is an
obstacle to a nation's prosperity.
What kind of society do we want? Cultural aspects aside, I am
sure everybody agree we want a society in which the effort and hard work of
each individual is respected and compensated.
* 1 Kenneth D. Ebanks,
Pirates Of The Caribbean Revisited: An Examination of The Continuing Problem of
Satellite Signal Piracy In The Caribbean & Latin America, L. & Policy
Intl. Bus. 33(1989).
* 2 Sound recordings are
properly defined by 101 of the Copyright Act of 1976 as «works that result
from the fixation of a series of musical, spoken or other sounds, but not
including the sounds accompanying a motion picture or other audiovisual work,
regardless of the nature of the material objects, such as discs, tapes, or
other phonorecords, in which they are embodied». Thus, a sound recording
could be the performance of a literary work as the poems of the Peruvian Cesar
Vallejo. However, they involve typically musical works.
* 3 Peru.Com, Turismo
<http://www.peru.com/turismo/english/elperu/> (accessed Oct. 11,
2002).
* 4 Id. In addition, Peru
features one of the world's richest fishing grounds, thanks to its special
climatic conditions and a wealth of nutrients that have give rise to a
staggering number of fish species (more than 900), mollusks, crustaceans and 33
species of sea mammals.
* 5John Pike, Sendero
Luminoso (SL) Shining Path <
http://www.fas.org/irp/world/para/sendero_luminoso.htm>
(last updated Sept. 22, 2002).
* 6 Instituto Nacional de
Estadística & Informática (INEI), Peru En Cifras <
http://www.inei.gob.pe/> (accessed
November 01, 2002). In Peru, the minimum salary is 410 soles (114.75 U.S.
dollars) per month. This amount t is received by a big percentage of the
population. The average-salary received monthly by a person working for the
Peruvian Government is 888.73 soles (248.94 US dollars). Only 68.5% of the
population, able to work, has employment. Is true that the cost of living in
Peru is low, but not low enough to live properly with only 410 soles.
* 7 Yvan Cohen, Software
Pirates Pile Up Profits In Afflicted Asia, Christian Science Monitor, Dec. 29,
1997, quoted in Rama John Ruppenthal, Trips Through The Far East: High Tech
Product Piracy & The End for Alternative Regional Solutions, 20 Wis. Intl.
L. J. 152 (2001).
* 8 Recording Industry
Association of America (RIIA), Releases Year-End Anti-Piracy Statistics 1997
<
www.riaa.com/apyr97.htm>,
quoted in Jeanmarie Lovoi, Competing Interests: Anti-Piracy Efforts Triumph
Under TRIPS But New Copying Technology Undermines The Success, 25 Brook. J.
Intl. L. 453 (1999).
* 9 RIAA, CD-R Piracy <
http://www.riaa.com/Protect-CDR.CFM>
(accessed Oct.13, 2002).
* 10 Audio Home Recording
Act 1992, 17 U.S.C. 1008 (1992).
* 11 Audio Week, Warren
Publishing, Inc. October 28, 2002. On the day of enactment, AHRA was heralded
as landmark legislation to spur developing mass market in consumer digital
audio recorders, free from threat of litigation from music copyright holders.
Ten years later, AHRA's birthday has come and gone with little notice from
recording industries that worked hard on drafting that compromise legislation.
One reason as that markets that developed for consumer digital audio recording
products covered under AHRA's scope such as Digital Compact Cassette, Minidisk
and Audio CD Recorders, were a lot less significant than anyone would have
imagined.
* 12 No action may be
brought under this title (Copyright Act) based on the manufacture, importation
or distribution of a digital audio recording device, a digital audio recording
medium, an analog recording device, or an analog recording medium or based on
the non-commercial use by a consumer of such a device or medium for making
digital music recordings or analog musical recordings.
* 13 Sony Corp. of America
v. Universal City Studios, Inc, 464 U.S. 417 (1984).
* 14Negativland, Shiny,
Aluminum, Plastic & Digital <
http://www.negativland.com/minidis.html
(accessed Oct.18, 2002).
* 15 Id. Negativland has its
own theory about this sudden change. «It was not because of the customer's
preference. There is a common business practice between distributors and record
stores. Stores can buy something from a label, and if they don't sell, they can
return it. However, in the spring of 1989 all seven major distributors (i.e.
Sony, Warner, Emi, etc) announced that they would no longer accept returns on
vinyl and also they began deleting much of the vinyl versions of their catalog.
These actions literally forced record stores to stop carrying vinyl. They could
not afford the financial risk of purchasing releases on vinyl because if they
didn't sell they would be stuck with them. The consequence of this was that the
customer no longer had a choice.»
* 16 Steven Albini, The
Problem With Music, Negativland <
http://www.negativland.com/albimi.html>
(accessed Oct.19, 2002). Albimi, an independent producer, says that when he
talks to a band who are about to sing with a major label, he imagine a faceless
industry lackey at the other end holding a pen and a contract waiting to be
signed. Nobody can see what `s printed on the contract, he adds.
He puts a very illustrative example. In his scenario a band
sold a 250 thousand copies and this is the balance.
Record Company: $ 710,000
Producer: $ 90,000
Manager: $ 51,000
Studio: $ 52,500
Previous label: $ 50,000
Agent: $ 7,500
Lawyer: $ 12,000
Band member net income cash: $ 4,031.25
* 17 Negativland, supra n.
14. A CD, with its plastic jewel box, printed booklet and tray card now costs
a major label about 80 cents each to make (or less) and a small independent
label between $ 1.50 and $ 2.50. Meaning that CDs should now cost the consumer
less than their original price over a decade ago.
* 18 Craig Joyce et al.,
Copyright Law, 208 (2001). In their opinion record pirates can undersell
legitimate companies because they do not have to pay the costs of producing a
record, the royalties owed to the performers or the advertising and promotional
expenses associated with marketing an album. Additionally, record pirates
reproduce only popular albums. Record Companies must use the rare profitable
albums to support the costs of producing the many others, which lose money.
* 19 Ruppenthal, supra n. 7,
at 152.
* 20 Id., at 151.
* 21 International
Intellectual Property Alliance (IIPA), 2002 Special 301 Report Peru <
http://www.iipa.com/rbc/2002/2002SPEC301PERU.pdf>
(accessed Sept. 11, 2002).
The IIPA in an organization that represents a significant
segment of the Copyright Industry, the alliance consists of the Computer
Software and Services Industry Association, the American Film Marketing
Association, the Computer and Business Equipment Manufacturers Association, the
Motion Picture Association of America, the National Music Publishers
Association and the Recording Industry Association of America
* 22 Id.
* 23 International
Federation of the Phonographic Industry (IFPI), Global Report Shows Disc Piracy
50% Up Despite Sharp Increase in Enforcement Actions <
http://www.ifpi.org/site-content/press/20020611.html>
(accessed Oct.19, 2002).
* 24 Rebeca Lim, One Third
Of World Piracy Sales Are CDs, The Straits Times, June 14,1994, quoted in Linda
W. Tai, Music Piracy In The Pacific Rim: Applying A Regional Approach Towards
The Enforcement Problem of International Conventions, 16 Loy. L.A. Ent. L. J.
179 (1995).
* 25 Robin Ann King,
Copyright Protection & Piracy In The Latin Music Market <
http://www.acceso-access.com/musiccopyright.htm>
(accessed Dec. 04,2002).
* 26 Id.
* 27 IFPI, Music Piracy
Report 2002, <
http://www.ifpi.org> (accessed Sept.
06,2002).
* 28 Albimi, supra n. 16.
* 29 IFPI, supra n. 23.
* 30 RIAA, Copyright Basics,
Federal Laws <
http://www.riaa.org/Copyright-Laws-2.cfm>
(accessed Nov. 01, 2002). The federal Anti-Bootleg Statute {18 USC 2319 A}
prohibits the unauthorized recording, manufacture, distribution or trafficking
in sound recordings or videos of artists' live musical performances. Violators
can be punished with up to 5 years in prison and $ 250,000 in fines.
* 31 Clifford A. Congo,
Drawing A Distinction Between Bootleg & Counterfeit Recordings &
Implementing A Market Solution Towards Combating Music Piracy In Europe, 17
Dick. J. Intl. L. 396 (1999).
* 32 Id.
* 33 Id.
* 34 Miha Trampuz, Examples
& Problems of Copyright Enforcement, Intl. Co. & Com. L. Rev. 174
(2002).
* 35 IFPI, supra n. 27.
* 36 Audrey Chapman, UNESCO,
Copyright Bulletin, Approaching Intellectual Property As A Human Right <
http://unesdoc.unesco.org/images/0012/001255/125505e.pdf>
(accessed Nov. 01, 2002) Artistic and scientific works are not first and
foremost economic commodities whose value is determined by their utility and
economic price tag. A human right approach recognizes that an author, artist or
creator can be a group or a community as well as the individual. A human rights
approach also takes the implicit balance between the rights of inventors and
creators and the interests of the wider society within intellectual property
paradigms and makes it far more explicit and exacting. In conclusion, a
human-rights orientation is predicated on the centrality of protecting and
nurturing human dignity and the common good and welfare of the society.
* 37 IFPI, supra n. 23.
* 38 Trampuz, supra n. 34,
at 175.
* 39 Id.
* 40 IFPI, supra n. 27.
* 41 Trampuz, supra n. 34,
at 175.
* 42 Id.
* 43 IFPI, supra n. 27.
Piracy worsened across Latin America in the 21st century. Brazil is the biggest
Latin pirate market, worth US$ 215 million, while Mexico is just behind. The
Paraguayan market, though small, has the highest piracy level in the world at
99%. It is a major transit center for pirates in Latin America.
* 44 Id. Piracy in Latin
America has never been greater, and legitimate music sales never worse. In
terms of unit sales and value, the average decrease in Mexico and Brazil, our
biggest markets, was 25 percent last year. In Argentina, the third-largest
country, the market has pretty much been wiped out.
* 45 Id. Moreover, this
report shows us that the top five globe largest markets in terms of domestic
piracy levels are: China, Ecuador and Pakistan (90%), Bolivia, Indonesia and
Lithuania (85%) Russia (65%), and Mexico (60%). South Asia remains at the
«summit» of pirate CD manufacturing; this region provides seven of
the top ten disc manufacturing countries.
* 46 IIPA, supra n. 21.
* 47 Id.
* 48 Id.
* 49 Id.
* 50 Id.
* 51 IIPA, Request For The
Review Of The Intellectual Property Rights Practice Of Peru In 1999 Annual
GSPCountry Eligibility Practices Review <
http://www.iipa.com/gsp/1999_Jun16_cmts_peru.html>
(accessed Sept. 25, 2002). Mesa Redonda is comparable to Ciudad del Este, a
pirate's paradise located on Paraguay's border with Argentina and Brazil where
the city's streets are crowded with vendors hawking fake sneakers, music,
clothing, etc. The Mexican District of Tepito is another good example of the
level of lawlessness reached in Latin America.
* 52 IIPA, supra n. 21.
* 53 Id.
* 54 Id.
* 55 Id.
* 56Emmanuel Publishing
Corporation, Emmanuel Law Outlines, Civil Procedure <
http://www.aspenpublishers.com/emanuel.asp?promoID=EMANUELREDIR>
(accessed Nov. 27, 2002).
* 57 IIPA, supra n 21.
* 58 IIPA, supra n. 51. On
December 17, 1993 the Andean Community (Peru, Venezuela, Colombia, Ecuador and
Colombia) adopted Decision 351, which established a common regime on copyright
and neighboring rights. This decision set up rudimentary, enforcement
mechanisms, including injunctive relief, seizure and confiscation of unlawful
copies and devices, and damages many of which need to be implemented into
national legislation.
* 59 Instituto Nacional De
Defensa De La Competencia & De La Protección De La Propiedad
Industrial (Industrial Copyright Office of National Institute for the Defense
Competition and the Protection of Intellectual Property) (Indecopi) <
http://www.indecopi.gob.pe/>
(accessed Sept. 25, 2002).
* 60 <
http://www.leyes.congreso.gob.pe>
(accessed Sept. 29, 2002). Indemnities are reserved to the judiciary. INDECOPI,
an administrative entity, can only dictate sanctions: to impose fines, to close
the businesses of infractors, to seize pirate's goods. If the right holder
wants to obtain compensation, he must go to the judiciary. INDECOPI Copyright
Office can proceed ex oficio, not only by petition of a third party.
* 61 Id., article 170.
* 62 Id.
* 63 Id., article 4.
* 64 Id., articles 25,
26.
* 65 Id., article 52.
* 66 Id., article 173.
* 67 Julian Millstein,
Jeffrey Neuburger & Jeffrey Weingart, Doing Business On The Internet:
Forums & Analysis, S 3.02, J. Press (2002).
* 68 Id. For felonies
infringement for noncommercial purposes is punishable by a maximum three-year
prison term or a fine (not more than $250,000 per individual) or both for a
first offense; for a second or subsequent offense the maximum prison term is
six years.
* 69 IIPA, supra n. 51.
* 70 IIPA, supra n. 21.
* 71Berne Convention For The
Protection Of Literary & Artistic Works, (Sept. 9, 1886), <
http://www.wipo.int/clea/docs/en/wo/wo001en.htm>.
The Berne Convention adopted in 1886 represented the firs intent to recognize
protections to Copyrights beyond the physical boundaries of a certain country.
Peru ratified this convention on August 20, 1988.
* 72 Today sixty-nine
countries have adopted the Rome Convention.
* 73 WIPO Copyright Treaty
& Agreed Statements Concerning The WIPO Copyright Treaty, (Dec. 20, 1996),
<
http://www.wipo.org/copyright/en/index.html>.
Unlike other treaties as The Berne Convention or the Rome Convention, this
treaty does not admit reservations.
* 74 WIPO Performances &
Phonograms Treaty & Agreed Statements Concerning The WIPO Performances
& Phonograms Treaty, (Dec. 20, 1996), <
http://www.wipo.org/copyright/en/index.html>
The WIPO Performances and Phonograms Treaty was adopted in Geneva on December
20th, 1996. This treaty does not derogate from existing obligations that
Contracting Parties have to each other under the Rome Convention.
* 75 Thirty-eight states
have ratified the WIPO Performances and Phonograms Treaty until October
15th, 2002. Article 29 of this convention required
30 instruments of ratification or accession by States in order to be
enforced.
* 76 This treaty define as
performers not only singers or musicians. Actors,
dancers, and other persons, who act, sing, deliver, declaim, play in,
interpret, or otherwise perform literary or artistic works or expressions of
folklore are considered within the scope of protection of it.
* 77 Producer of a phonogram
is the person, or the legal entity, who or which takes the initiative and has
the responsibility for the first fixation of the sounds of a performance or
other sounds, or the representations of sounds.
* 78 IIPA, supra n. 21.
* 79 IFPI, supra n. 27.
* 80 Marshall Leaffer,
Protecting United States Intellectual Property Abroad: Toward New
Multilateralism, 76 Iowa L. REV. 273,275 (1991), quoted in Lovoi, supra n. 8,
at 456.
* 81 Peter Gakunu,
Intellectual Property: Perspective Of The Developing World, 19 Ga. J. Intl.
& Comp. L. 358, 359 (1989), quoted in Tai, supra n. 24, at 173.
* 82 WTO, What Is The WTO?
<
http://www.wto.org/english/thewto_e/whatis_e/whatis_e.htm>
(accessed Oct. 22, 2002). The World Trade Organization, with 144 members until
January 2002, is the only global international organization dealing with the
rules of trade between nations. At its heart are the WTO agreements, negotiated
and signed by the bulk of the world's trading nations and ratified in their
parliaments. The goal is to help producers of goods and services, exporters,
and importers conduct their business.
* 83 Mary Mosquera, Piracy
Stunt Latin America Software Growth, Tech Web News, Oct. 6, 1999, quoted in
Tanya Poth, The Computer Piracy Highway, 28 Denv J. Intl. L. P. 478 (2000).
* 84 Mark Damschroder,
Intellectual Property Rights & The GATT: United States Goals In The Uruguay
Round, 21 Va. J. Intl. L. 367,390 (1988), quoted in Tai, supra n. 24, at 174.
* 85 William Stanback,
International Intellectual Property Protection: An Integrated Solution To The
Inadequate Protection Problem, 29 Va. J. Intl. Law. L. 517,523 (1989), quoted
in Tai, supra n. 24, at 174.
* 86 John Gurnsey, Copyright
Theft 27-28 (1995), quoted in Lovoi, supra n. 8, at 459.
* 87 According to The IIPA
2002 Report, estimated loses due to piracy of U.S. copyrighted materials in
Peru were $84 million in 2001.
* 88 One typical trade
related retaliatory measure used by the United States again countries that do
not respect intellectual property rights is the section 301 Provisions in the
Trade Act of 1974. Section 301 grant the United States Trade Representative
(USTR) the authority to take action when she believes than an act or policy of
a foreign country denies benefits to the United States under any trade
agreement or restricts United States commerce. USTR, 2001 Special 301 Report
<
http://www.ustr.gov/enforcement/special.pdf>
(accessed Oct. 25, 2002). The USTR designates problems countries under a set of
categories. The most severe category, the «priority foreign country»
is one, which has the most onerous policies in regard to Intellectual Property
Rights Protection (IPRP). The next category, «the priority watch
list» is reserved for countries without adequate IPRP who nevertheless are
not as severe offenders as the priority foreign countries. Finally, the
«watch list «designates countries considered to provide better IPRP
than those in the other two categories, but which the USTR feels still need to
be monitored.
Peru was moved to the Watch List in April 2001, after two
years on the Priority watch list because of improvements in Peru's IPR Law.
* 89 IIPA, supra n. 21.
* 90 Id.
* 91 IIPA, supra n. 51.
* 92 IIPA, supra n. 21.
* 93 Id.
* 94 Contracopia <
http://www.contracopia.org.pe>
(accessed Nov 01, 2002). CONTRACOPIA is compound by governmental entities such
as the Public Ministry, the Police, INDECOPI, SUNAT (governmental entity in
charge of the collection of taxes) and copyright industry associations such as
the Peruvian Association of Authors and Composers, the Business Software
Alliance, the Pharmacy Industry Association, the Motion Pictures Association,
Peruvian Committee of Producers of Phonograms and Videos, etc.
* 95 IIPA, supra n. 21.
* 96 Id.
* 97 Id.
* 98 IIPA, supra n. 51.
* 99 Id.
* 100 Id.
* 101 Fortunately, this is
beginning to change. With the new globalized era technology is being available
in Peru and, in that manner, judges have a better understanding of the damages
caused to copyright holders. Also, judges are better paid now making attractive
the judicial career. Very capable lawyers, who were working in the private
sector, are entering into the Judicature improving the quality of the service
of Justice.
* 102 IIPA, supra n. 21.
* 103 IFPI, supra n. 27.
* 104 Cara Buckley, One
Third Of CDs Around The World Are Copies, Miami Herald, October 3,2000,
available in Lexis.
* 105 Id.
* 106 Retailers and music
recorders (specially in the U.S., France, Denmark and Belgium) face, nowadays,
the biggest crisis of its history due to Internet piracy.
* 107 Kazaa <
http://www.kazaa.com/us/index.php>
(accessed Oct. 24, 2002). Kazaa has started to charge $ 1.99 monthly for a
1-year membership. For that amount, one can download unlimited songs, download
full movies, free virus protection and download accelerator.
* 108 Audiogalaxy <
http://www.audiogalaxy.com/>
(accessed Oct. 29, 2002). Recently, this web site began to charge for its
services. You just type the name of the artist or the name of the song you are
looking for and voila! Almost immediately appear the different existing
versions of your request.
* 109 IFPI, supra n. 27.
* 110 RIAA, What Is Piracy?
<
http://www.riaa.org/Protect-Campaign-1.cfm>
(accessed Oct. 24, 2002).
* 111 RIAA, supra n. 30. In
the U.S., the Digital Millennium Copyright Act delineates the responsibilities
of Internet service providers (ISP's) in cases of infringement online. The law
formalizes a notice and takedown procedure between ISPs and copyright owners.
It is now clear that when an ISP is aware it is posting or transmitting
infringing content, the ISP must act to remove the infringing works or it may
be liable for any resulting damages. The DMCA also contains the key agreement
reached between the RIAA and a coalition of webcasters and satellite audio
delivery services. This section provides for a simplified licensing system for
digital performances sound recordings, such as those on the Internet and
through satellite.
* 112 Id. In the U.S., the
No Electronic Theft Act (NET) criminalizes sound recording copyright
infringements regardless of whether there is a financial gain from such
infringements. A copyright is infringed when a song is made available to the
public by uploading it to an Internet site for other people to download, or
otherwise reproducing or distributing copies without authorization from the
copyright owner. Actually the NET Act defines financial gain as the receipt or
expectation of receipt of anything of value. It sets penalties for willful
copyright infringement. The infringement can be punished by up to 3 years in
prison and $250,000 in fines, even if there is no financial gain. Individual
also may be held civilly liable regardless of whether the activity is for
profit, for actual damages or lost profits, or for statutory damages up to
$150,000 per infringed copyright.
On the other hand, Peruvian Law does not contemplate this type
of sanctions. Under article 41 of the Legislative Decree N° 822, individuals
can make copies of music recordings for personal noncommercial use (it doesn't
matter the devices employed) and cannot be sued for copyright infringement.
WIPO's treaties cover these aspects but still they need a Peruvian
legislation's adaptation in order to comply with these agreements.
* 113 IFPI, supra n. 27.
* 114 John A. Tessensohn, A
New Dawn In The Japanese Fight Against Digital Piracy, Ent. L. Rev. 1888
(1999).
* 115 IFPI, supra n. 27.
* 116 PAN Network, How To
Stop Online Music Piracy <
http://www.pan.com/piracy/>
(accessed Nov. 25, 2002). The DIF can be installed on any website, and
interacts transparently and seamlessly with any media file (i.e. MP3, RA, WMA,
etc). The system includes built-in detection of unauthorized files on the
Internet by means of a search engine. The search engine constantly scans the
Internet for the presence of DIF fingerprinted files and will automatically
alert the copyright owner should any of their files be detected on a
unauthorized website.
* 117 Id.
* 118 Grace Bergen, Speech,
Beyond Napster- The Future Of The Digital Commons (Sacramento, Ca., Oct. 08,
2002) (University of the Pacific, McGeorge School of Law).
* 119 Id. Digital services
must work out cooperative agreements. Ex: Pressplay won't allow file sharing,
MusicNet will if members share with other paying members of same service. What
happens if Pressplay member wants to share with friend who belongs to
MusicNet?
* 120Pedro Canchari
Palomino, Adicción A Internet En Lima Perú <
http://www9.gratisweb.com/iadperu/Enperu.htm>
(accessed Nov. 25, 2002). Until 1998 the number of PC was calculated in
749,464. The Peruvian National Institute of Statistics (INEI) considers
that 3,3 % of the Peruvian population estimated today in 26'748,
972.00 million people, has access to the cyberspace.
* 121 IFPI, supra n. 23.
* 122 In the U.S.,
nowadays, is a fact that CD-Rs are the most selling item in a retailer store.
* 123 Gurnsey, supra n. 86,
at 459.
* 124 For example, instead
of a fancy booklet add only a sheet with the basic: names of the songs and
author; replace the tray card for a plastic wrap to protect the CDs.
<http://www.larepublica.com.pe/> (accessed Oct. 29, 2002). Peruvian
Newspapers such as «La República» and «El Popular»
have begun selling cheaper CDs editions (no more than 12 soles - U.S.$ 3.50
approximately) of the most popular domestic artists. Those campaigns were a
success.
* 125 The Brazilian
Government is discussing a controversial new law. Every CD would require bear
an individual number. If this law is approved, CDs cost will increase.
* 126 RIAA, supra n. 9.
People know when they are purchasing a pirate product. CDs are easy to spot.
They are typically gold on one side with a greenish tint on the non-graphic or
«read-only» side.
* 127 RIAA, Latin Music
Piracy <
www.riaa.com/Protect-Latin.cfm>
(accessed Nov 26, 2002). RIAA follow this type of initiative opening an office
in 1998 at Miami, the hub for both the legitimate and illegal music market.
This new office was created to best serve the U.S. Latin music industry,
including Latin labels, artists, songwriters and producers. The opening of the
Miami office has resulted in more effective communication with Latin member
companies. As a result, RIAA has seized pirate music. (Nearly 50% of all was
Latin).
In addition, the RIAA clamped down on illegal CDs manufactured
in the United States and shipped to Latin American music markets. One example
of this effort turned up 70,000 counterfeit Brazilian CDs en route to Latin
America.
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