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MBA THESIS
UNIVERSITY OF NORTHERN WASHINGTON,
U.S.A.
Impact of political risks in international marketing: The
case of West Africa
Student: Samuel Y. Andoh
Supervisor: Dr. Joseph Paul.
CONTENTS
Introduction................................................................................................................2
PART ONE: THE CONTEXT OF INTERNATIONAL MARKETING AND
POLITICAL RISK.
CHAPTER I: INTERNATIONAL MARKETING CONCEPT
......................................................5
1.1
Definitions.......................................................................................................5
1.1.1 Marketing
1.1.2 Marketing Mix
1.1.3 International marketing
1.2. Differences between domestic and international
marketing.......................................5
1.3. International marketing environment
.....................................................................7
1. 3.1 Cultural environment
1.3.2 Economic environment
1.3.3 Financial environment
CHAPTER II : POLITICAL ENVIRONMENT AND POLITICAL
RISKS....................................10
2.1 General context
.............................................................................................10
2.2 Classification and description of political risks
......................................................10
2.2.1 Classification based on the
characteristics of the political risks
2.2.1.1 Ownership risk
2.2.1.2 Operating risk
2.2.1.3 Transfer risk
2.2.2 Classification based on host country
actions
2.2.2.1 Political risk out of government
control
2.2.2.2 Political risk induced by the
government
2.2.3 Impact of some political risks
PART TWO: CASE STUDY: WEST AFRICAN COUNTRIES
CHAPTER I: METHODOLOGY FOR ASSESSING POLITICL
RISKS......................................15
1.1 Study area
.....................................................................................................15
1.2 Data sources, selection and analysis
..................................................................15
CHAPTER II: RESULTS AND COMMENTS
.......................................................................17
2.1 Countries' political, demographic and economic
profile.............................................8
2.2 Other specific political risks and impact .........18
2.2.1 Inflation rate and political crisis
......
2.2.1 Import and export in UEMOA zone during
political conflicts ......
2.2.1 Employment distribution in UEMOA zone
during political conflicts ......
2.3 Interactions between political risks
.....................................................................22
2.4 Towards new types of political risks
...................................................................23
CHAPTER III: RECOMMENDATIONS
.............................................................................................24
CONCLUSION
.................................................................................................................................
27
REFERENCES
.................................................................................................................................28
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