Mission Statement
By striving to attain excellence as an airline and by
participating in the world's most successful airline alliance, KLM intends to
generate value for its customers, employees and shareholders.
Vision 2010
The "Vision 2010" strategic plan is rooted in the Company's
corporate history and provides a vision of an open and progressive near future.
The plan is based on four major challenges to be addressed by Air France:
Achieve best in class service for our customers: Operational
performance and the quality of customer relations are two inseparable
components for leveraging service excellence. In operational terms, the
challenge is to make Paris-Charles de Gaulle airport the European hub of choice
for passengers. When it comes to customer relations, the challenge is first and
foremost to guarantee that the customer experience matches the promises related
to the product and the brand. After this, the aim is to actively provide
information and seek to make good the inconvenience suffered by customers in
the event of the irregularities and unforeseen circumstances that are part and
parcel of airline operations.
Strengthen our competitiveness through change management : It
is important to stay out in front, and to actively adjust our offering to
changing customer expectations, by maintaining our lead over our competitors
where possible. To do that we will make sure that our aircraft are visibly more
innovative in all areas and that all stakeholders are better aware of the
fact.
Set the example in corporate social responsibility and
sustainable development:
Ø With respect to corporate social responsibility
(CSR), Air France will continue to deploy its contract-based policy rooted in
dialogue with the trade unions, integration through employment, and promote
diversity and the fight against all forms of harassment.
Ø In the societal arena, Air France will pursue its
corporate stewardship initiatives, notably by providing support for the
development of the regions where it operates, requiring CSR credentials of its
suppliers and subcontractors, and pursuing its humanitarian and co-development
initiatives.
Ø With respect to the environment, the airline industry
makes a limited but growing contribution to greenhouse gas emissions, whose
correlation to global warming is now an established fact. Air France aims to
respond to this in part by pursuing its fleet modernization policy, by reducing
the impact of its emissions from operations, deploying environmental plans in
every part of the Company, and backing the European Union's Emissions Trading
Scheme and actively contributing to environmental protection programmes.
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