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Air France KLM Strategy

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par PIZZONI Nicolas - ZAPPULLA Damien NGUYEN Kim - MARTOT Cédric - PALLIN Olivier
ESCT -  2008
  

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About transavia.com in France

In the summer of 2007, France transavia.com four planes fly with the departure of Paris-Sud. The new airline is aimed at both the French market for charter services line and steals mainly to the Mediterranean countries.

Collaboration

In late November 2006, Air France and transavia.com revealed their intention to found a new airline named French transavia.com. The new airline will be an independent company within the Air France-KLM Group. The involvement of Air France amounted to 60%, that of the Netherlands transavia.com to 40%. Transavia.com in France will be a French company to the structure and prestige identical to those of transavia.com the Netherlands.

Transavia.com the Netherlands

Transavia.com is an airline Dutch medium-sized experiencing some success. With more than 30 aircraft and about 1500 employees, the company transports annually 4.8 million passengers. Transavia.com proposes especially flights to vacation destinations and, over the years, improved the concept of 'cheap flights, quality attention. In collaboration with partners, transavia.com offers other products that trip flights, for example hotels, cars and transfers.
On the french market, the new company will follow the standards and methods of successful transavia.com. This is an important first step in the development plans of the mark transavia.com and strengthening its presence on the podium European air.

Air France / KLM Launches Low Cost: Transavia.com

On 12 May this year took place on the first flight of the new low cost French Transavia.com. A subsidiary of Air France / KLM, the new company will specialize in the medium...

Liftoff

The "low cost" continue to have the wind in your wings. Together with its Dutch partner KLM, Air France, carried by the current, has just launched its subsidiary in low-cost flights: Transavia.com. The goal is simple: to position on the medium leisure adapting to the market french a formula that has proved successful in the Netherlands: there, and the company is thriving for more than 40 years. It is also an opportunity for Air France to "capitalize on the seriousness, the reliability and punctuality which have already been demonstrated."

Currently, the fleet Transavia.com in France consists of four Boeing 737-800 next generation, each with 186 seats, all in economy class. The company provides for the hiring of three additional aircraft in 2008 and two in 2009.

The tender Transavia.com

The destinations will be those Transavia.com "traditionally requested by the customer" leisure "French": Morocco, Tunisia, Spain and Greece. For the moment, Porto is the only proposed at the outset of Orly-Sud.

From 1 June: two new destinations, Girona (2 times a day, starting at 39 € *) and Djerba (once a day by mid-day, from 69 €). As of June 29 is Agadir (daily, from 79 €), Oujda (every Tuesday, Thursday and Saturday from 59 €) and Monastir (daily except on Tuesdays and Thursdays, from 69 €) to be served.

For this summer: Palermo and Catania are planned five flights a week in the direction of Sicily, but also Heraklio in Crete. It will be the first direct flight departing from Orly-Sud and will be provided twice a week for 99 €.

In return for these rates competitive, in-flight services will be reduced to its simplest expression, as is the case in other low-cost airlines. The food and beverages will be charged but "quality". A new card will be offered every three months. The seating will be systematic, which should avoid the rush at the time of boarding. The planes will be equipped with screens that can play movies.

For ticket sales, Transavia.com should focus on direct contact with its customers through its website. Tickets will also be sold at usual trading partners Air France.

Note: Check the Internet "suggested on the website. This service allows you to record his luggage online for flights departing from the airports Dutch. This option allows users to save time when boarding. In addit ion, "Transavia Netherlands offers tickets at 1 €, offering what we may find in France.

* All prices refer to a "one-way".

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