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PME et propriété intellectuelle: Cas de Taiwan

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par Laura Desboeufs
Université de Neuchâtel (Unine) - Master en sciences économiques-orientation développement international des affaires 2010
  

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5.2 Implications

5.2.1 For Government and policy makers

Business losses due to international piracy of intellectual property (IP) in Taiwan were valued at $ 2.23 billion CDN per year. The magnitude of the problem is difficult to measure, but many trademark owners say that Taiwan is the capital of global piracy of P after China. To meet the requirements of the WTO in recent years has taiwain taken many steps to improve its regulatory framework, revised and introduced many laws and regulations related to IP. . The companies hardest hit are those that produce branded apparel, software, entertainment products (especially the DVD and pop), cosmetics, pharmaceuticals, hygiene products, specialty chemicals and components of information technology. The good news is that Taiwanese companies depend more and more IP (particularly trademarks) and begin to demand better protection under it.

The problem of IP is often embedded with other illegal activities, such as overproduction by licensed factories, fraud distribution and sales of gray markets. In scenarios surplus, manufacturers licensed to produce the owner of the mark, reached the quota, and they then produce more of the same goods for them. By the back door, they ship the surplus to lower prices on the market, thus disrupting the market that the owner of the mark had seen, and they received payment of profits illegally. The fraud involves distribution of local managers of multinational companies setting up their own companies to defraud the foreign entity. The gray market problems include licensed factories that ship goods in areas designated as the preserve of another licensed manufacturer. These problems may be complicated by the involvement of corrupt local officials.

5.2.2 For SMEs

IP owners should adopt a comprehensive approach to protect their IP in China. There are three main aspects to the strategy (the first being by far the most important):

Prevention and Protection - attenuate the risk in advance, making sure that your IP is properly registered, clearly protected by contract and as difficult to hack as possible (for ex. Does not share more software source code that is absolutely essential) Recognize that the business strategies depend on the long-term protection of IP in Taiwan can be risky and require additional efforts.

Recovery and retaliation - save the brand or product, whether she / he is a victim of
IP pirates. This includes investigations, raids, seizures and destruction, as well as civil litigation and criminal prosecution. These measures can be costly and time-consuming.

Lobbying - this includes all the actions a company can deploy to address the official and public opinion in favor of the owners of IP and cons criminals, and influencing the evolution of the system of legal protection of IP in Taiwan.

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