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The challenge of copyright enforcement in china's movie industry

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par Katia Beider
The Chinese University of Hong Kong - LL.M in Common Law 2015
  

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Section VI: A difficult reliance on administrative enforcement

Moreover, administrative enforcement is far from being reliable. Firstly, a lot of right owners do not believe anymore in administrative enforcement because of the overwhelming challenge to bring civil or criminal enforcement actions.106 It is also not reliable «due to a lack of manpower».107 One must be brave enough to defeat local protectionism for example in order to stop some copyright infringements. Additionally, lack of coordination between administrative authorities and the Public Security Bureau (PSB) leads to inefficient results.108 A notable inconsistency also results from the way agencies handle complaints filled by foreign right holders.109 Indeed in some regions there are administrative authorities, which simply refuse these complaints while other local authorities seem to be more cooperative.110

Section VII: Chinese legal thinking on copyright protection

Last but not least, Chinese legal thinking on copyright protection weakens the efficiency of its enforcement.111 On the one hand, Article 1 of the Copyright Law of the PRC reflects the socialist ideology as the fact that community prevails over the individual.112 However, intellectual property rights are by essence a matter of individuality as it grants moral rights to authors. By contrast, Article L111-1 of French Intellectual Property Code is bringing the author as an individual to the center of the copyright law. On the other hand, not all Chinese authors interpret the notion of `originality' similarly so that some works are not always respected.113 Therefore, without recognizing the works created by others, authors are showing their lack of awareness toward copyright protection. This misunderstanding is tightly linked to the vagueness of legal terms employed by the Copyright Law of the PRC.

However, China has carried out numerous reforms fostering a better copyright enforcement in order to answer to all these critics.

106 IIPA, 2013 Special 301, see above note 27, p.41.

107 Kariyawasam, see above note 46, p.99.

108 IIPA, 2013, Special 3001, see above note 27, p.41.

109 Ibid.

110 Ibid.

111 Kariyawasam, see above note 46, p.99.

112 Article 1 of the Copyright Law of the PRC emphasizes that authors of copyrighted works are protected to encourage the building of a socialist society and promote socialist culture.

113 Kariyawasam, see above note 46, p.99.

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Part IV: Reforms aiming toward an effective copyright protection

China is the most dedicated country in terms of resources used for cracking down on piracy.114

Section I: Meeting its international obligations

China knows that its international credibility is at stake. According to Article 26 of the Vienna Convention on the Law of Treaties (VCLT): «every treaty in force is binding upon the parties to it and must be performed in good faith» (pacta sunt servanda). Some members of the WTO have already threatened China many times of initiating WTO infringement procedures «for non-compliance with the TRIPs norms».115 As Article 60 (3) (b) VCLT provides for material breach such as the violation of a provision essential to the execution of the treaty, it means that China's non-compliance with the TRIPs norms can be seen as a breach of obligations. A more deterrent copyright legislation would allow China to meet its international obligations and to avoid being sued. By, signing the 2012 U.S-China Film agreement, China made a significant commercial development.116 This helps China to meet better international standards in copyright protection by working closely with U.S agencies. For instance, China increased the imported films quota after signing this agreement by allowing 34 foreign movies to be distributed annually within its territory on a revenue-share basis.117 Before that, only twenty imported films were allowed per year.118A more competitive market results from this improvement so that it is not accurate anymore to blame China for a close market.

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